As an entrepreneur, you’ll want to make sure that you are always using the latest strategies to grow your business. When it comes to marketing, you have a lot to consider as the strategy that you use needs to be within your budget and it must offer a good return on your investment. Email marketing is an extremely effective tool for engaging with your customers and driving traffic back to your site.
In this guide, we are going to cover some of the main reasons why you should consider email marketing as a strategy for your business this year. Read on to find out more.
Table of Contents
Instant Impact
One of the best things about email marketing is that it allows you to instantly reach your customers. It’s not like print marketing where you would need to wait for someone to see your advert or a TV ad where they might miss the time slot that you have chosen. No, email marketing goes directly to the inbox of those on your mailing list so you can be sure that they will see it relatively instantly. Of course, not everyone checks their emails all the time but most do. If you are looking for something that is direct and quick, email marketing is the answer.
Contacting An Engaged Audience
Sometimes, it can feel as though our efforts are wasted when we spend a lot of time working on a marketing campaign only to find that the results aren’t what we expected. This can be especially true if you are trying to target a new audience and get fresh customers to your site. This can be extremely expensive and so often, targeting your marketing strategies towards previous customers is often cheaper. When you use email marketing, you are targeting an already engaged audience. They are probably on your mailing list for a reason so you’ll find that they are much more likely to respond.
Cost-Effective Method
As we mentioned above, email marketing is one of the more cost-effective methods when you look at all of the common strategies that are used. Sure, strategies like SEO and influencer marketing can be extremely beneficial when you look at the potential gain but they can also be incredibly expensive at the beginning. Email marketing is very low-cost and if you use the right service, you might even be able to send some emails for free from time to time. When it comes to the most cost-effective methods, we would suggest that email marketing and social media marketing are the best to look at.
Lots Of Services To Use
Did you know that there are lots of great services that you can use to make email marketing for your business much easier? Many people have only ever heard of Mailchimp but there are also plenty of Mailchimp alternatives that can be much better suited to what you are looking for. These services allow you to cut down on the time spent on email marketing and use templates to make your emails more attractive. They come with many features and are certainly worth your time if you haven’t already checked them out. Remember to check the pricing plans before investing as some will charge per email and others per contact stored. Check out Other Alternatives.
It’s Measurable
Any marketing strategy that you do decide to go with should be measurable. If you can’t measure your results then you can’t be sure that it worked as effectively as you had hoped. Every marketing campaign should build on previous campaigns in order to generate the results that are required. With email marketing, you can analyse everything that happens and measure how successful a particular campaign was. This information is incredibly valuable and is something that not every form of marketing can offer. Just make sure that you choose a service that allows you to check how many people have opened the emails and how many people headed to your website.
It Can Drive Revenue
Another reason why you should consider email marketing for your business is that it has been proven to drive revenue as a strategy. According to the experts, email marketing can generate around £29bn retail sales annually. This is an incredible figure and shows that many of the big brands are using email marketing and getting the benefits of doing so. If you have customers who enjoy impulse buying, email marketing can be very effective. As long as you have the right CTAs in there and content that is engaging, you can drive sales and really get the results that you need.
Spreading The Word
Finally, if you haven’t already considered using email marketing for your business, you should know that this kind of content is easily shareable. Like social media marketing, you might find that your customers will share details of any offers sent on via email with their friends. Emails can be forwarded onto others and they can spread like wildfire if the right content is in there. When this happens, you can drive a lot of traffic to your site and benefit from this form of marketing. If you are looking for a sharable strategy, this is one to consider.
Final Verdict
There are many reasons why you should consider email marketing as the main strategy for your business. It is important to remember that you should have a few marketing strategies in mind and not just commit to one. Email marketing can be extremely effective but it only really works if you have a mailing list of customers. For new businesses, this isn’t always as easy to come by.
If you haven’t yet tried email marketing, we would encourage you to give it a try today. Consider everything that we have discussed in this article and use this to make the right decision in the end. Once you use email marketing, you’ll wonder why you hadn’t done it before.
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