Don’t Underestimate the Importance of Testimonials

At a time when there are more marketing tactics available to businesses than ever before, it can be tempting to opt for the latest and greatest ways to engage with prospective customers and ideally win them over in their droves. However, while you may be distracted by the appeal of the latest social media marketing […]

How to Improve Products Using Sentiment Analysis and Reviews

When developing the ideal product, great ideas don’t usually happen in isolation. Product ideas require input from the people who will buy and use them before proven to be effective. Sentiment analysis is the key to product development because it pinpoints what your customers want and needs.  What Is Sentiment Analysis? Sentiment analysis involves interpreting […]

What is it Like to Study Online with Shaw Academy?

Shaw Academy answers the most frequently asked questions about online learning, the courses on offer and how it all works Accessible, affordable and high-quality online learning form the core of Shaw Academy’s offering.  Virtual learning has become more and more popular, particularly since the pandemic hit in March 2020. With so many people now shifting […]

7 Easy Ways to Generate Good Online Reviews for Your Business

If you own or manage a business of any shape or size, you are probably already keenly aware of the importance of good reviews. If you are not, then the numbers should provide for some sobering reading. The vast majority of online consumers now make sure to read reviews before making a purchase. Of these, […]

Unlimited Graphic Design Service? An Honest Review of Penji

When you’re starting a business, or getting an existing business on to an online platform — you might be surprised with the sheer amount of design work that’s involved. Designing a website, social media content, branding, banners: the list goes on. And if you run a blog or content site: there’s no dearth of graphic […]