The mobile game development market is rapidly filling up with all kinds of games. This means that mobile games are becoming more difficult to stand out, and the demands of users on them are becoming even more demanding.
What characteristics should a mobile game have to be able to recoup the investment? After all, in general, the success of an application determines its profitability.
- It all starts with an idea, after which the genre, target audience and original presentation are determined.
- Some genres of mobile games are more popular than others. The mainstream can help your game quickly become popular with users, albeit on one condition – a unique feature that will significantly improve the game.
- Then get ready for a period of lengthy tests that will help analyze the audience, character characters, positioning and potential growth. At the same time, the variants of the concepts that you demonstrate should not be too different so that you do not get confused in the analysis data.
- Another point to consider before actually developing mobile games is the gaming platform.
There are many platforms, each with their own advantages and disadvantages, although the choice depends on several factors:
- target audience of the game;
- graphics and specifications;
- game processing speed and available resources.
- Visual design. It is something that catches your players’ eyes and makes them want to take a closer look at your game. First, players won’t know much about the specific mechanics and history in your game. They will pay more attention to the effects they have to interact with.
- Interface. One of the levers for increasing and retaining your audience is a clear and user-friendly interface. When does the process of completing the levels deliver the most value to the player? When the game is easy to control and all the options are intuitive.
- Give your players a reason to get involved. It is vital for both app creators and game developers to get feedback from the audience. At the same time, it would be nice not only to create an opportunity for people to communicate (for example, on a forum), but also to attract active users to improve the product – for example, let them choose a sequel icon out of ten proposed options (in one of the cases, it was possible to attract 20% of the active audience to the vote).
- Also you need to define: directly developing itself or outsourcing from a mobile game development company. You will need a team of experienced programmers who have the necessary skills to turn your idea into a profitable business. Game development is already difficult, and creating amazing and memorable projects requires a professional approach.
Professional game developers need to be creative and critical when it comes to mobile game development, not to mention well-developed and diverse skills. In addition, they must be full of determination and interest.
- Game development is stressful. Don’t forget about employee motivation and happiness. A normal organization has two objectives: maximizing the entrepreneur’s profit and maximizing the employee’s well-being, and not only in terms of money. The maximum welfare in such a system is equal to the maximum productivity of all participants in the process.
All successful games are united by the fact that they are very good games.
Probably the secret is in what is called fun.
Without fun, any product of the industry turns into a pile of unnecessary code and graphic resources. And all mentioned factors in more or less degree, they do effect upon whether the game is fun or not.
If to stick in the game for hours and it will be of interest to a large audience, then it can be made commercially successful.
About Carson Derrow
