How to Use Technology to Get Your Startup Off the Ground

Technology today offers a wide range of opportunities for businesses in order to make tasks such as marketing and team management easier and hassle-free. But, with so many different tech tools out there today, coupled with the fact that technology is advancing at an extremely rapid rate, it can be difficult for new entrepreneurs to determine where to start. So, we’ve put together this list of ways in which you can use technology to improve your startup and begin building a strong and profitable business. 

Startup Money Saving Tips

#1. Utilize Wearable Tech:

When many of us think of wearable technology, we think about wearing a fitness tracker to the gym or daily to count our steps and other health-related factors. However, there’s much more to wearable technology than health and fitness alone. Wearable tech products such as the Apple Watch and Fitbit are gaining huge popularity amongst consumers, but they also have plenty of legitimate business applications. For example, you can use it for quick and easy communication with your team, setting yourself reminders and keeping notes handy, and much more. 

#2. Market Your Business With Video:

Video marketing is massive and it’s here to stay, with awesome statistics showing just how much engagement companies today get from video compared to any other content type that they may post. As the saying goes, a picture is worth a thousand words – so a video must be worth a thousand photographs. And the statistics back this up – more people are likely to remember your call of action if it is included in a video. And the good news is that thanks to superior smartphone cameras and handy video marketing apps, it’s easier than ever to create your own interesting and engaging marketing videos on a budget. 

#3. Create Custom Solutions:

One of the best things about modern technology is that there’s a lot of freedom involved when it comes to creating a customized solution for your business. Yes, there are a lot of choices out there when it comes to hardware devices and software tools you can use, but what if you are struggling to find one that doesn’t quite fit? You can work with a software developer to come up with an application that’s tailored to meet the needs of your brand, or if it’s a device that you need, Upverter is a great place to start, allowing you to use community uploaded hardware designs or start from scratch to create a prototype for the product you need. 

#4. Utilize Social Media:

Finally, much of business marketing technology today is focused on the popular social media platforms such as Facebook, Twitter, and Instagram. These free to use platforms are where you will find the majority of your target audience, giving you somewhere to get the message out in front of as many potential customers as possible. In addition to being as active as possible across all platforms, you will also need to keep on top of the latest social media trends and make sure that you are engaging with your followers. 

If you’re starting your own business, technology is absolutely essential for achieving the success that you want. 

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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