Marketing Tricks That Will Make Your Business a Success

Marketing done right can make the difference between your new venture changing the world or fading into obscurity. Given the marketing’s importance to your success, there is no shortage of books, articles, videos on the subject.

But you do not need to earn an MBA in marketing to be a pro. You do not even need to be a marketing guru. Instead, follow these simple marketing tricks that will make your business a success.

Small business

Get a Boost

Odds are you are trying to make a big impression via social media, and there is no doubt that these platforms have become an indispensable tool in building brand awareness. However, most entrepreneurs find it challenging to move the needle with social media posts.

The good news is that you are not alone. Data from Facebook indicates that less than six percent of your content reaches your base, even when you schedule your tweets. You read that right, about 94 percent of the content you post on your social media channels gets lost.

One way to correct this is to give your posts a ‘boost’ – either through the paid promotion of targeted messages or by working to key influencers to raise your profile. When going the influencer route, do not look for those people with millions of followers as working with micro-influencers can be a more effective way to get your message you there, and importantly, to convert posts into revenue.

Go Old School

Direct mail, or even first-class mail, can get lost in the shuffle in our digital age. But it turns out at this can be one of the most cost-effective marketing options you have to choose from. The reason is simple, mailing lists and bulk mail rates are cheap.

Also, mail is a great way to stand out from the crowd as you can customize your message and use a channel that most of your competitors are not even thinking about. All you need is a compelling message with a strong call to action, envelopes, and some stamps, so get wholesale envelopes here and go old school to grow your business.

Data is the New Oil

If everyone’s data is worth billions, then the information your company is sitting on must be worth millions in additional sales. The trick is to not only capture the data that is running through your business but analyzing it, and finally act.

One of the best ways to do this is to invest in a CRM solution. Doing so will not only act as a database of your customers. It will allow you to test ad efficiency by combining your marketing activities with customer behaviors. In some cases, new AI-enabled tools will even help you to see around the curve.

Get Engaged

Marketing in the age of social media is a 24/7 job. One of the biggest things you can do to increase your chances of success is to get engaged with your audience. If someone likes or shares something you sent out, find out more about them and how your business could help them.

Also, follow your followers back and share and comment on what they are sharing. This small kindness will show your followers that you care, and this can go a long way towards building engagement.

Pay-per-Click

While this form of advertising has gotten a bad name, it can be a potent marketing tool when used correctly. The key is not too much for keywords. Instead, find the words that are relevant to your business and which are not being used by your competitors. This approach will require some work, but it can pay dividends in the long-term.

Also, do not set up your ads to use multiple keywords. Keep it simple, use one keyword for per ad and then use what you learn about the ad’s success to adjust your approach as you go forward. 

Keep it Simple

These days your customers are inundated continuously and as such, you need to keep your message simple – so simple that it can be explained in five words or less. In this way, your customers can understand what it is you do and how it can help them.

Do Not Brag

There is a temptation to talk up the capabilities of your business when marketing, but do not want to fall into this trap. Instead, under commit and over the delivery and then let your customers sing your praises.

Think Outside

Another form of marketing that has been forgotten is billboards and placards. While many small businesses might think these approaches are only for big companies, the reality is that there are outdoor advertising options to fit every budget. So, think outside and get your message out there.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.