How to Build Authority for your Business through Podcasts

Having a podcast as a marketing tool for your business creates a fantastic opportunity for your business to create brand awareness, build authority in your market and communicate with your customers in a unique and authentic way. By having a marketing podcast, you speak directly into the ears of your customers, making it a really personal and powerful way to communicate with your audience. A podcast editor will help you with the steps necessary towards creating a highly effective tool to reach new customers and establish trust and authority between your business and your audience.


Podcasting gives you a platform to speak about your passion and expertise in your field. By talking about a topic you know well, you can attract customers and build authority and establish yourself as an expert in your specific market.

That’s great, but how do I use my podcast to build authority for my business?

1. Discuss current trends and topics

Stick to the present and discuss the most recent news and hot topics with your audience. If there’s recent news related to your specific niche, chances are high that your audience wants to hear more about it. Share your thoughts about it in your podcast and your audience are sure to stay interested.

2. Position yourself as an expert in your niche

As said, by discussing topics you know well and by giving away your insights freely to your audience, they will come to see you as an authority. You’re giving a way helpful tips, sharing stories, conducting interviews and creating a valuable listener community. When people feel like they know and trust you, they will also want to do business with you.

Podcasts are a great way to get your voice out there and at the same time provide benefits to your listeners, creating trust between you and your customers. If people trust you and your brand they will be more likely to buy from you and they will also be willing to pay more if you are an authority in your market.

3. Be consistent

The majority of podcasts aren’t currently producing new episodes. Often people realize after a few episodes that there’s more work to having a podcast than they realized and eventually go quiet. Instead of dedicating a large amount of time every week for your podcast, create a set number of episodes on one specific topic that you launch on a specific day of the week. If you want to build up a meaningful communication with your customers, consistency is key when it comes to podcasts.

In conclusion, podcasts can be an incredibly rewarding and highly cost effective way to bond and create trust between you and your customers. However most people and business owners simply just don’t have the time. By working with a podcast editor  who can cover all the bases, freeing up your time so you can focus on other aspects of your business, launching and making your podcast a success will be a much easier and less time consuming task!

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.

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