Video Marketing: The Latest Tips + Trends for SME’s

If you aren’t currently marketing your business through video, you are definitely missing out on a huge potential audience. It’s now possible to record high quality video for a very low cost, using tech that we all take for granted such as our mobile phones and tablets. You can also distribute the content through most […]

Making the Most of Social Media in Business

Social media has blown up in the last couple of years, but has been on the rise in the last fifteen! It is anything that ranges from Twitter, to Facebook, to LinkedIn, to Instagram, and can be extremely beneficial to your business. The use of social media in business is one of the best techniques […]

4 Tips for Brand Ambassador Success

A brand ambassador is someone who is hired by a company to bring attention and awareness to its brand. The brand ambassador represents the company in a positive manner and helps to increase the company’s sales by bringing awareness of a product or mission to the public. Celebrities such as Tiger Woods (Tag Heuer), John […]

Crafting an Effective Marketing Email – 6 Guiding Principles to Follow

Email marketing is still considered to be one of the sharpest tools in any marketer’s drawer.  The moment you set out to craft an effective marketing email, you need to pay close attention to every single detail. Your target market may have signed up for your email list to get something for free, and these […]