5 Ways for Brands to Place Promotional Content in 2021

It’s clear that the way brands go about promoting their business in 2021 looks a lot different than how it did ten, or even twenty years ago. Nowadays, the digital era has forced many companies to embrace technology in ways that marketers from previous decades could have only dreamed of. However, the fact still remains […]

How to Create an Employee Benefits Package for Remote Employees

Remote employees are entitled to benefits packages just as employees that are in the main office. If you want your business to have employees that work remotely, they should be given the opportunities that fit their lifestyle. Flexible hours are built into remote work, and a work-life balance is essential to keeping employees healthy and […]

Starting a B2B Marketplace: 4 Things to Keep in Mind

Ecommerce makes the world go round, and business-to-business (B2B) sales are a huge part of these online transactions. As businesses adjust to the effects of the pandemic, the B2B marketplace has become a central pillar to the online seller and buyer relationships. A study by iBe TSD predicts that marketplaces will make up 30% of […]

More Eyes on Your Marketing: How to Do Social Media Marketing

As of July 2021, there are about 4.48 billion social media users worldwide. This statistic alone reflects the importance of having a solid and impactful brand presence on social media.  Of course, perfecting your social media marketing strategy isn’t quite as simple as it sounds. From figuring out what to post to making good use […]

Building a Business Website: 4 Steps You Need to Know

Rolling through 2021, 72% of small businesses have websites. This sounds like a great stat (and it is), but this means that more than one in four businesses still don’t have an online presence. Are you guilty as charged? We understand that, as a busy business owner, there are only so many hours in the day. […]