Video Marketing Tips: How To Create An Appealing Video To Attract Customers

If you’re using video marketing as one of your marketing strategies, the key to success is creating an appealing clip that attracts customers and captures their attention. Producing videos for the sake of releasing regular content won’t yield any positive results. Instead, you’ll just end up wasting time and money on redundant content.

Fortunately, there are numerous ways to create appealing video content that attracts new customers. Here are eight tips:

Video Marketing

1. Tell A Story

The art of effective video production is achieved through a number of techniques, but among the most important is narrative structure. Start by brainstorming ideas and choose some that complement what you’re selling. For example, if you’re selling clothes, gather concepts that’ll showcase your garments in a creative way, such as a mock fashion show or dancing clip.

Just make sure the concept you choose is related to your company and your overarching marketing goals, whether they be sales or brand awareness.

2. Make Your Introduction Stand Out

Just as a subject line often dictates whether you open an email or click delete, a video introduction should capture the audience’s attention immediately. If viewers aren’t engaged or interested in the first few seconds, they’re likely to tune out, stop watching or exit. Ideally, you want people to watch your video content through to the end. Thus, make sure your marketing video introductions are entertaining to hook your viewers and encourage them to finish the whole clip. Some examples of interesting introductions are the use of music, bright lighting, eye-catching colors and captions—more on the last one later. 

3. Audio Quality Matters

Many people watch videos with the sound turned off—particularly on their social media feeds—but this doesn’t mean you should underestimate the importance of good audio quality. Bad audio may kill the enjoyment of those who do watch with sound, and cause them to exit the clip. To capture good audio, make sure to record in a place that’s quiet and away from any ambient noise. You should also use a quality microphone.

If you’re planning to include music, choose a track that suits the mood and style of the video; purchase it if necessary and if your video marketing budget allows. The impact of music can be significant, and may come in handy when changing scenes or transitioning. 

4. Keep Your Videos Concise

As you may already know, most people have short attention spans. It’s rare that they have the patience and time to watch long videos—particularly while scrolling social media. 

Rather than overloading your video with excessive details and too much information, always keep your video short and simple. Containing the content length will make it much easier and more enjoyable for your viewers and potential customers to digest.

5. Take Advantage Of Captions

Adding captions to your videos is essential in video marketing, as your audience may not always listen to the sound and many would rather read subtitles.

However, don’t rely on automatic captions generated by YouTube or some applications. It’s best to add the captions yourself, to ensure they’re accurate. If you’re planning to use automated tools to provide text, have somebody to revise them before you publish the video. 

6. Follow A Color Scheme

To create a more visually appealing video, you should try to incorporate a color scheme. This isn’t just essential for aesthetic purposes, but it can also be useful psychologically. Behind each successful company is a carefully-selected color scheme that’s the result of extensive marketing research. For instance, colors like pink are considered tranquil and relaxing, while red tones are more energetic and exciting. 

7. Don’t Forget To Include A CTA

No matter how visually appealing your video is, it won’t serve your business without a relevant and clear call to action (CTA). Including a CTA in your video is an effective way of interacting with audiences, and grabbing their attention. The main goal of adding a CTA is to encourage your customers to do something that serves your brand, whether it be to sign up to your mailing list, or click to visit your product page. 

8. Hire Video Content Experts

If you’re having a hard time making videos that attract customers, maybe it’s time to get in touch with video content experts. You need to invest in your videos if you want to maximize their impact. Research some production companies that specialize in video marketing, and ask your friends for recommendations they may have. The best video content professionals will work towards what you want, provide suggestions, and can help you achieve your goals while helping you stay within your budget.

Conclusion

It takes effort and time to create appealing and quality videos. However, if you incorporate video into a strategic marketing plan, and follow the above tips, you’re likely to attract many new customers. Just remember, you don’t need to spend a huge amount of money when creating videos. Sometimes keeping them short and simple may attain the best results. 

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