5 Ways Influencers Can Promote Themselves Behind the Camera

Along with new technology come new career opportunities. Now you can get a lucrative job without even leaving the house. If you’re keeping up with the news on social media, there’s a particular term which you’ve definitely heard of – ‘Influencer.’ It seems like everyone knows who influencers are, yet at the end of the day, everyone you ask will give you a different definition.


Anyone could become an influencer

There’s one simple rule – to have influence, you need expertise. If you want people to put stock in your opinions, they have to see you know what you’re talking about. Each of us has a subject we specialize in. Something that we know more about than any other person around us. This should be the focus of anyone planning on becoming an influencer. Being able to provide new and interesting tidbits about a specific topic will take you a long way.

What it takes to be a good influencer

Jobs related to content creation and social media are often considered to be the ‘easy’ career path. But the truth is, it takes time to create content of high quality. And then it takes nerves of steel to not crumble under the opinions. Hate speech is prevalent on the internet and even the most popular people have to be prepared for it.

Some people feel more comfortable when writing. For others, the written word doesn’t feel expressive enough. Choose a way of communicating with your followers, that you’ll be the most comfortable with. This way, it’ll be easier for you to voice your opinions. Remember, the more natural you sound, the more trustworthy you’ll be to those on the other side of the screen.

How to create engaging video content for social media

For many of the best-known influencers, videos are the most effective way of getting their message out into the world. It’s a great way to share your thoughts organically and interact with members of the public during live streams. However, each of the available platforms will offer you different opportunities. That’s why finding out the one best suited to your needs should be your first step.

  • Tailor your content to the platform. If you choose Youtube as your main channel, you can create longer videos. But with platforms like Instagram or Twitter, videos are not what your audience would usually expect. So you need to upload something that will instantly grab their attention and stop them from scrolling down.
  • Interact with your audience. Get to know what people are interested in. Answer their questions and reply to comments. If your followers feel noticed and listened to, they’ll be more encouraged to come back.
  • Use live streaming. Planned videos offer better quality, but during live streams, you will seem more natural. This can help break the barrier between you and the public, as they will be able to see your reactions and hear unscripted opinions.
  • Share the spotlight. You’re not the only content creator out there. Many of your viewers have their own blogs and channels, some of them will also send their work to you. Sharing the most interesting ones will be an interesting addition to your video.
  • Organize contests. It’s not only a great idea for another video, but also an easy way to make your audience more engaged. You can give away free products from your sponsors or invite the winner to feature in your next post. Either way, people love to feel like they are a part of something.

Managing all your profiles can be difficult

Being a successful influencer is not just about the knowledge you can share. You also need business skills to manage all of your channels. Plus, interacting with your viewers, creating content and merchandise will eat up a lot of time as well. All these can easily get on top of you. Especially if you don’t have experience in this department. There’s nothing wrong with looking for assistance in this situation.

With a platform like fourthwall.com, you can transform your online presence into a profitable business. Since you will be able to manage your profiles and sources of income from one place, you’ll have much more time to create valuable content for your followers. If you think this is a good option for you, subscribe to their mailing list to get notified the moment they start operating.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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