10 Tips to Reach out to Potential Clients via Email

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Every time you send an email, you just have a few seconds to impress your potential client and persuade him to continue reading. Some cold emails might get marked as spam, but you can work on your email marketing strategy and increase your sales.

Scope Leads debunks the myth that the concept of cold emails doesn’t work. The statistics show that some companies get up to 29% response rates using cold emails only and so can your business. Check out these 10 tips on how to reach out to potential clients via email and get better results.

#1 Write your client’s first name in the subject line.

Your potential clients will definitely make an effort to read your email once you use their first names in the subject line. They will be interested in learning something that is connected to them. Also, they might think that they have already met you.

#2 Show your personality

You can introduce yourself and explain what you are doing in the first sentence of your email. You can add your company contact information at the end of an email. Don’t write: “My name is John Smith, I’m presenting the ABCD company.” It kills your clients’ interest, and it is not engaging.

#3 Keep it short.

When your potential client sees that you have sent him your thesis via email, he will delete it immediately. In some cases, he will even report spam, so you will never hear back from him. To prevent it, make it look simple. A few lines that can briefly explain your mains points will be just fine. Respect the time that your client gives you.

#4 Be helpful.

Don’t sell your products or services straight away. Instead, you can show your clients that you are familiar with their needs; that you are a trustworthy person who knows how to solve their problems.

#5 Ask a question at the end.

If you ask your client the question at the end of your email, it will help you to keep the conversation going.

#6 Don’t be irritating.

Don’t ask to click, open documents or subscribe to the channel in the first place. Before you ask for something, you need to explain to your future clients what you can do for them and why this matters.

Another thing to remember about is that you shouldn’t ask any obvious questions. “Do you want to make a million dollars in a year?”. You don’t want to treat your clients like children. Keep it professional and ask only essential questions.

#7 Send different kinds of emails.

Having only one template of the message you want to spread will not benefit you at all. You need to write different kinds of emails to your clients and see what exactly works in your field. Sometimes you will need to add more details, sometimes less. Keep track of the emails you have sent and the number of responses you have received.

#8 Add P.S. at the end of your email

It makes your email less official and gives an impression of the real conversation. You can ask for feedback or any other information. For example, you can write “If you are the person I’m looking for, please let me know.”

#9 Be confident

You don’t need to beg anyone to buy your products. It looks pathetic and not professional. You need to show your value instead. So, you can briefly describe what you do and what are your results so far.

You can also mention the number of your clients, but don’t make self-advertisement too obvious.

#10 Do research

You can personalize your email. You know how important it is to use your clients’ names, but you can also check their Linked In profiles, Facebook groups and get more information about the company and the person you are writing to. It is a cold email, but you can make it look special.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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