In this current age of technology, digital marketing is more important than ever.
Most people spend much of their days on some form of technology, whether that be phones, tablets or computers, and so therefore, their information is all delivered in this format.
Therefore, when marketing any type of business, but especially a medical spa, it is important to have easily accessible and attractive marketing to draw someone’s attention, and aid them to becoming a customer.
In this article, we will go over the top five digital marketing strategies than you can use to your advantage, and increase the revenue of your medical spa.
Table of Contents
Social Media Marketing
Social media is possibly one of the biggest internet sensations of the 21st century. There is barely anyone on the planet who does not have some sort of social media, whether that be Facebook, Instagram, Twitter or any other social media platform.
This means there is a readymade audience to capture with your social media presence. Social media is so widely used, that many people do not trust a business if they don’t have a social media page or presence.
It is also important to interact with your social media page, and it’s followers regularly. This makes your business seem more personal, and something that people want to interact with, and therefore trust.
You can increase your social media presence by creating a hashtag for your business, and so anytime this hashtag is used or searched, it leads back to content relating to your business.
Search Engine Optimization (SEO) Strategies
Search engine optimization, or SEO, has been around for many years. SEO used to be very simple, and involved in putting as many keywords as possible into your website, in order to get higher placings in search engines.
SEO has moved on then, and search engines have evolved many new algorithms in order to stop the users getting pages and pages of spam.
SEO therefore, is a very complex subject, and it is often best to employ a digital marketing company in order to provide you with the best SEO for your company.
Good SEO can increase the number of patients that come to your local med spa, and will increase the conversion rate of people who visit your website.
Pay Per Click (PPC) Marketing
PPC is a form of advertising that brings more customers to your website than through ads alone.
PPC literally means what it says, you pay each time someone clicks on your advert and is directed to your website.
These adverts are generally placed in search engines, and are one of the top few sites listed. Each time someone clicks on the ad, you pay a fee for that advert. However, once on your website your customers will hopefully make a purchase.
So, even though you are paying out for the advertisement, you will still make a profit from the conversion rate of customers.
Email Campaigns
Email is an easy and affordable way to reach many people in one go. Practically every human on the planet has an email address now, and it is much cheaper to send an email than it is to send a postal letter, and people are more likely to engage with an email than with a paper letter.
Capturing people’s email addresses can be the difficult part here, so using something like a pop up box on your landing page that encourages people to put their email in for updates and news, is an excellent way to capture some email addresses.
The same goes for customers brought to you via social media platforms, encouraging the input of email when they reach your mobile website is another great way to capture email addresses.
Once you have these, you can use them to update them about your spa, and any new offers of treatments you have available.
Influencer Marketing
The rise of Instagram, and lately TikTok has heralded the era of the ‘influencer’ a phrase which has made its way into the dictionary in recent years.
Influencers are ideally placed to advertise your spa and the services or products that you offer.
An influencer doesn’t have to be a celebrity, but rather someone with a good social media following, who is trustworthy and can promote products well.
An influencer will either promote for you if you pay them a fee, or provide them with a free service or products. However, this will be a small price to pay to increase your customer base.
There are many ways in which to increase your customer base, and digital marketing is a constantly changing area, so it will pay off for you to constantly keep up to date with the changes, or employ a digital marketing company to do this for you.
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