Top 5 Ways to Drive Traffic to your Website

Do you have a great website but no visitors? This is a common problem for many businesses because no customers equals no profit. The good news is that there is a solution to the problem for a no traffic website, and in this article, you are going to learn about the top 5 ways to drive traffic to your website. 

Web traffic

Appealing Website Content

Appealing website content is first on the list because if you are not giving your target audience what they want, they are not going to stay. The main aim of driving traffic to your website is to draw attention to your brand and get customers to buy from you. But if your website is disorganized with terrible content, you’ve failed at the first hurdle. 

Advertise Your Website

The most effective way to drive traffic to your website is through paid advertising. If you want to maximize your profits, you’ve got to pay to play. Organic traffic is great, but it’s a slow grind. However, paid advertising will get your website in front of your target audience a lot quicker. 

Improve Your Social Media Presence

Content is king, and if you haven’t got a social media presence, you are missing out on huge potential revenue. Nevertheless, posting content on social media platforms such as Instagram, Twitter and Facebook is not enough. You’ve got to understand how they work. At the end of the day, there are hundreds, perhaps thousands of companies offering the same products and services as you. Here are a few tips to get the most out of social media:

  • Good Content: Once again we are back to content; you might be selling the best products and services but if your content is unappealing, you are not going to get the recognition you deserve. People who use social media scroll until they find something that resonates with them, which means you’ve got a few short seconds to capture someone’s attention. If your content isn’t pleasing to the eye in word or in picture, all your potential customers are going to keep on scrolling right past your page. 
  • Instagram Shout outs: This strategy is a hidden gem that not many people are aware of. It involves advertising your content on large business accounts in a similar niche. You start by searching for accounts in your niche that have a large following (You can pay a freelancer on fiverr to do this for you). By large, we mean accounts that have over 200,000 followers, anything less is not worth it because Instagram only shows your posts to a small percentage of your followers. An account with 200,000 followers will get an average of 7000 likes per post within 24 hours. So the fewer followers a company has, the less exposure they get. Once you’ve found these accounts, send them a direct message and ask whether they offer shout outs. It generally costs around $50 per shout out and your post is advertised for 24 hours. In most cases, you will gain some new followers, but if your post is exposed to 7000 people, who may not follow your account, but they will check out your website which means they could become a customer, you have achieved your objective of gaining website traffic. 
  • Understand the Platform: All social media platforms work differently. Some of your potential customers might only use Twitter because they prefer the content. Some might stick to Instagram because of the visual appeal, and some might have a preference for Facebook because they like reading. Therefore, you’ve got to tailor your content according to the platform you are posting on. 

Search Engine Optimization (SEO)

Search engines such as Google, Bing and Yahoo use keywords and content quality to determine where to rank your website. Obviously, if your website is on the first page of a search engine, you are definately going to gain more traffic, but that isn’t going to happen overnight. In terms of SEO, your main focus should be on naturally incorporating top keywords into good content that people are going to read. Search engine algorithms are constantly changing, so instead of trying to beat it, make sure you are providing valuable content that readers are going to benefit from and search engines will reward you by giving your website a higher ranking. 

Email Marketing

The assumption is that traditional email marketing is not as effective as content marketing and so businesses are staying away from it. However, contrary to popular belief, it is still a powerful tool for increasing traffic to your website. Content is still important when it comes to email marketing because you need to gain the attention of the reader. You will need a punchy headline to get the recipient to open the email, then once they’ve opened it, the content needs to be good enough to get them to keep reading. Finally, once they get to the end of the email, the content should have been so good that they have been convinced to purchase your product or service. 

Final Thought

Last but not least, taking the above advice will not benefit you if you are not consistent. There is no such thing as overnight success, you’ve got to put the work in; take social media for instance, your following will steadily decline if you are not posting consistent content. Additionally, find what works best for you, you may find that email marketing is more effective than SEO and vice versa. Once you’ve found your golden ticket, run with it. 

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.