Tips for Getting the Best out of App Marketing


Apps have become a great, even crucial, business and marketing tool in recent years. Smartphone users are rapidly outnumbering desktop users worldwide. When it comes to buying habits, marketing data shows that people are increasingly inclined to make online purchases using handheld devices. If your company is not utilizing mobile marketing and app services, then your business is losing out on a lucrative market. Here are some tips on what you can do to get the best out of your app marketing efforts:

Carefully Pace Your In-App Marketing Messages

Customers absolutely loathe getting bombarded with messages when they are using an app. So, the success of your in-app messages will depend on how frequent and well-paced they are. Even if you don’t want to, do limit the number of app messages you send your customers. Place the messages strategically in a way that interests customers instead of inconveniencing them.

Reach Customers Outside of the App with Notifications

It’s possible to interact with app users on their smartphones, rather than exclusively on the app. You will need to first hire or programmer or get a digital marketing service to create special notifications. Customers will receive these notifications on their smartphone’s notification bar, rather than within the app. This is an excellent way to keep in touch with customers and strategically place advertisements all day when the smartphone is on.

Gather Data to Polish the Marketing Message

By all means, gather data that will be useful in making your marketing message more polished and targeted towards the audience. Examples of data your company should gather with an app include traffic to certain sections, frequency of clicking on in-app  messages, the times of the day users are most active, and the most commonly used features of the app. Such information can be immensely useful. For example, if you want to know the best time to reach a customer during the day, you need to know during which times the customers are most likely to use your app.

App marketing can indeed be challenging at times. However, if you heed the above tips, your company will be able to maximize the returns generated from having an app.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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