Using Live Chat to Generate More Leads

Generate more leads

According to the 2016 Mobile Messaging Report, 51 percent of consumers say a business needs to be available 24/7. But that doesn’t necessarily mean you need to be sitting next to your phone all day and night just in case a lead wants to connect. Leveraging live chat, whether via messaging app or video, is a resourceful way to stay connected with potential customers and turn them into warm leads. And you don’t have to stay glued to your electronics to do it right. Fortunately, there are plenty of options on the market that can help streamline your lead generation efforts. Here’s how to get started.

Use a Call Center Software

Finding the right call center software can give your business a boost and give customers the service they’re looking for. In fact, quality call center software that integrates your web chat channels with email, phone calls, social media channels and more can give customers the information they want quickly. It’s also a comprehensive way to integrate a variety of solutions in one place so you can serve leads whether they prefer to use live chat or social media. But it’s important to know which packages integrate with live chat. 8×8 offers a few solutions, like their Virtual Contact Center service.

Chat With Potential Customers Online

Instead of driving customers to a phone number on your website, try the live chat feature to optimize conversions. According to research and first-hand experience from Kissmetrics, between 10 to 50 percent of all website visitors will engage with you when you’re using a live chat feature. That engagement and the ability to talk to a human and get real-time answers can turn into leads or customers. However, like with anything you try on your website, you should test the data and see what kind of impact it’s making and what times of day to man the chat function the most.

Leverage Facebook Live

According to research from Western University, surveyed participants were more likely to respond to a request when it was done in person as opposed to over email. You can apply this same psychology of talking with others face to face to generate more leads — but you don’t necessarily need to talk to leads across a conference table. Turn to tools like Facebook Live to get that face-to-face interaction without leaving your home or office.

Launch a Webinar

Webinars can be an effective way to generate leads and make more sales at the same time. And according to research from BigMarker, 92 percent of webinar attendees want a live question and answer session at the end of a webinar. This means you can leverage both the power of face-to-face lead generation with a live chat feature. With software like Webinar Jam, attendees can type their questions and you can answer them live during your webinar.

Get Connected on a Messaging App

Messaging apps and bots are popular and effective ways to connect with leads. Facebook bots can target potential leads and customers as they stop by your business page. SnapChat can also put leads at your fingertips with the ability to message back and forth to talk about business, a promotion at your restaurant or an upcoming sale. The more options you give customers to connect in real time, the more likely they are to make a decision about your business.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.


  1. Mohit, it’s a great post! I feel people prefer using a live chat these days and that’s every business irrespective of their size must implement a chat box in their sites. It could be something as simple as an AI chatbot that answers basic questions that customers might have.

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