How To Be One Step Ahead of your Competitors

For most of us, the times when you had to compete for your survival are long gone. It doesn’t mean, though, that humans stopped being fiercely competitive creatures. With time, the drive to become better than others found application in another field – in business. If you want to create a successful company, raw physical strength won’t be that useful. Instead, you’ve got to outsmart those around you. In a second, you’ll learn what you should focus on when trying to be one step ahead of your competitors. Let’s go!

Ways Startups Are Changing the Way Businesses Work

SEO is your friend!

One of the easiest ways to increase your sales is to learn more about SEO and how to apply it to your business. You don’t need extensive experience to create a difference – contrary to popular belief, SEO does not consist of learning the language of robots. Instead, most things that improve your Google rankings are also beneficial to the visitors of your website. By simply making it easier to navigate, and making the experience more intuitive, your website’s ranking will noticeably improve. If you want to check how well your website fares, you could use positions tracker.

Know your customers!

If you want to create a product that will be exactly what your customers want, you need to learn more about your customers first. The easiest way to do that is to create questionnaires or use tools to learn about people who visit your website. Are your customers predominantly male and slightly on the younger side? You should use this information when creating ads to target the groups that make up the majority of your clients. You don’t need to break the bank – you can create an ad campaign with the help of Facebook or Google Ads with minimal expenses. It is a much more effective way of marketing your product than printing leaflets, or renting billboards, as you can specifically target people who are more likely to be interested in your services.

Besides checking the information about the demographics, you could also talk to people. No, you won’t need to visit your customers in their houses; instead, you could chat with them on online platforms and find out about their in-depth opinions. Not only will you learn about your customers; it’s a two-way street! By chatting with you, people will learn more about you, and they are more likely to do business with someone they trust.

Everyone likes discounts!

If you want the customers to view your company in an even more positive light, offer some discounts. The increased number of sales may not balance out the lower price, but discounts are especially helpful if you don’t have a loyal customer base yet. The potential customers will be more likely to choose your products, and if they like what they got, they might choose your services again, even if there is no longer a discount. Brand loyalty can only be earned if the client has tried your services, which means that it is crucial to give them a chance to check it out, even if initially you’ll lose some money.

Know your product!

If you want to advertise your services successfully, you need to be passionate about the subject. Is your company making toasters? You need to know what are the issues that the customers frequently encounter when using toasters, and the function of each feature of your device. If you can convincingly point out why your product is a better choice for the customer, you are halfway there!

Know your competitors!

If you want to gain an advantage over your competitors, you need to research them as well. It’s impossible to create a perfect product. Thankfully, it’s enough if it’s better than that of your competitors. There’s no use in copying them – you don’t want to create something equal, but superior to their product.

Study their weaknesses and strengths, and consider whether each element matters to the customer. Remember that the clients will judge the entire product, which means that your product does not have to be superior in every way – it has to be better as a whole.


Growing your business is not an easy thing. A truism, sure, but given the fact that people who aren’t motivated don’t start their own companies, it is worth repeating. It means that if you want to survive in this fiercely competitive environment, you have to be not only diligent but also smart. Hard work is something to be applauded, but your competitors aren’t likely to be idlers either. One of the ways to gain an advantage over your competitors is to study the preferences of your customer base meticulously and then acting on the basis of this information. Achieving success won’t come easily, but if it weren’t worth it, you wouldn’t start a company in the first place. 

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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