How Science can Take Advantage of Digital Marketing

Digital marketing is any marketing effort that leverages electronic devices and the Internet. Search engines, social media, email, websites, and other digital channels are used not just for businesses but also for Science.

According to Life Science expert Michelle Dipp, programming cells in new ways using artificial intelligence can have an impact on Science. Moreso, in the field of Medicine.

With this, she believed that innovations in life science and technologies would revolutionize healthcare and Medicine. Having said that, let us look through the ways how Science can take advantage of digital marketing:

Reaching people and business

We cannot deny the fact that every day the number of people who go online increases. This makes the digital world the best venue to reach people. 

With just a click of a button, you can be instantly connected to leads, prospects, and customers simply because you followed the same post. This is one of the reasons businesses venture to have an online presence. It can be a website or an online store.

Social media sites make generating leads possible. Posting and reposting are activities that catch people’s attention and prompt potential connections.

Sharing research and contributions

Scientific articles, research, and journals are conveniently accessible to people. More so, online journals and research databases make the gathering of related literature for studies or thesis a lot easier.

However, we should keep an eye on accordingly giving credits to avoid plagiarism. 

Platforms that pose questions or scientific contributions are prominent to lead intellectual discourse. Quora, Yahoo Answers, and fluther.com are just a few sites that open a question-and-answer portion.

Thus, it would be ideal for initiating collaborative learning. On the other hand, such platforms also enable experts to share their knowledge and build their audience.

Producing visual content

Research has shown that a good visual representation would mean fewer words. Research has also revealed that people are 65% more likely to remember information if it includes images.

Having this in mind dramatically affects how you create a campaign to promote products, services, and advocacies. 

Pictures and visual representations promote creativity and invite your audience’s imagination to work. Moreover, visual contents are great tools in Science to show reasoning, experimental procedures, and complex phenomena. 

Visuals tend to leave more of an imprint. As follows, creating shareable infographics and making visuals part of your marketing strategy increases your chance to be found online.

Mind you; visual content does well on social media platforms like Instagram and Pinterest.

Building relationships

Emails remain to be widely used to reach out to people and build connections. Emails stay for personal, commercial, legal, and academic purposes.

Email marketing is indeed effective in reaching people. But crafting personalized email messages is another story. Nonetheless, it is critical in building relationships. 

Always remember the mantra in email marketing – to send the right message to the right person at the right time. 

Another means for building relationships is through short but meaningful videos. For instance, the life science sector started featuring their daily activities and showcasing their experimental process bits. 

Boosting online visibility

Search Engine Optimization and Search Engine Marketing are keys to all levels of digital marketing. If you decide to go into the digital field, you should have at least a basic handle on them. 

Creating websites that are straightforward and easy to navigate should be one of the life science organizations’ goals. By doing so, people can efficiently browse their mission, vision, scientific contributions, and contact details. 

Boosting one’s visibility online is effectively done by optimizing your social media posts, website content, and engaging with influencers. Furthermore, adding appropriate keywords along with links increases the life science industries’ online presence. 

Driving brand awareness

Brand awareness is defined as the way your consumers recognize and remember your company.

Running blogs for biotech and life sciences companies is crucial. This is where guest blogging comes in. Indeed, writing and pitching a blog post for another publication is just one way to raise brand awareness.

Following medical advances and scientific progress may open linkages to other brands. Hence, trust is built among both audiences.

Delivering valuable information

Digital marketing is used to deliver valuable information. Hospitals recognize the limited interaction with patients. That said, web-based resources are now commonly used to get information to patients.

However, the need to simplify this information for patients still stands. As a solution, hospitals and other life science facilities use microsite for patients and staff to quickly find needed information.

Websites and dedicated microsites serve as another tool to build and engage the scientific community in the current environment and situation. 

As Michelle Dipp has mentioned, the life sciences sector is broad. As for specific areas, one needs a scientific or medical background. But with the help of technology, information is readily available and reachable for everyone. Indeed, technology has found its place in life sciences.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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