In today’s hectic world of social media saturation and eight second sound bites, it is vitally important for businesses to fine tune both their marketing message and their communication channels. Customer attention is often fragmented and simply running sporadic Facebook ads or creating a monthly newsletter is not enough. It’s critical that customers find you on a wide variety of platforms and media. You want your brand and business appearing everywhere. It’s the layering that counts!
The Benefits of Hiring a Public Relations (PR) Agency
In the recent past many firms relied on Facebook to get their message out. They built up their followers and relied on Facebook to continually share their posts. Then something changed and Facebook cut off most access to your own interested people and fans. It’s now estimated that less than 2% of your followers even see what you have to say.
Public relations agencies specialize in helping you fine tune your brand positioning, come up with or hone your marketing message and perhaps most importantly, get your message out… everywhere! They have expertise with both print and video communications channels, know how to produce viral online campaigns and can create successful product launches and live events. These agencies have years of success getting the message out, and having it appear everywhere that counts.
What Services Does a Good PR Firm Offer
Today it’s absolutely critical that you create a strategic plan for tapping into all forms of media, social media and in-person campaigns and live events. Your PR agency can conceptualize and execute a plan that weaves together multiple ways to communicate with your customer, with each communication designed to increasingly draw your customer closer to a buying decision. An excellent, well-rounded public relations agency has all of these skills, and more.
PR firms have extensive contacts in TV and print journalism, and with bloggers and freelancers in the marketplace. They can pitch your unique story, message and brand to these people and you may find yourself appearing in an article that goes viral or a segment on the TV news. The publicity from this method alone could result in an incredible increase in business.
The best PR agency also has significant expertise in creating compelling content and managing targeted social media campaigns. In addition, they can reach out to social media influencers to magnify the reach of your message by providing complementary products or services. They can also create innovative live events that draw both customers and media coverage, and create professional media kits.
Today’s top notch PR agencies are the perfect partner for communicating your unique brand message to your prospective customers. They have the unique ability to create a compelling strategy and craft business and brand stories that are both memorable and persuasive. Because they are masterful communicators with significant experience across both traditional media channels and social media, they can conceptualize and execute comprehensive marketing plans that consistently deliver your message to your prospective customers and fans.
About Carson Derrow
