How Do User Interface and User Experience Affect Your Business

Did you know that the overall look and feel of your website can instill trust and make your business more credible?

According to web credibility research from Stanford, 75% of users reported having made a judgment about a company’s credibility based on the company’s web design. That being said, a smooth visually appealing experience with your business website or mobile app plays a fundamental role in creating happy and loyal customers. In fact, 88% of customers don’t return to a website after having a bad user experience. 

UI

According to Foundr, a slow website with poor visual design may repel those interested in your product and increase a bounce rate. Whereas a good-looking and easy to navigate website can immediately generate a base of loyal customers who would bring profits from the early stages of your ecommerce business.

But how do you ensure users have a smooth experience with your website?

It all boils down to two incredibly popular buzzwords: UX and UI design. So what are they, and how do they impact your business? Dive in to find out.

What are UX and UI Designs?

Essentially UX (user experience) refers to how your website functions.

It’s all about how users navigate through your website, what happens when a user clicks a button etc. The tenets of UX revolve around the user—how hard or easy it is to get from point A to point B on your website.

UI (user interface), on the other hand, refers to your website visuals—how your website looks. A website’s aspects like typography, branding, color pallets and choice of imagery are what constitute UI design.

Minor changes to your user experience and user interface design can have major impacts on your business, and even increase your conversion rates by up to 200%, according to a 2016 Forester Research Study.

With that in mind, you don’t want to have a messy UX or UI design. To get it right, it’s imperative that you hire skilled UI/UX designers or work with reputable UI/UX design agencies to create a killer web design that will attract leads and exude professionalism in your work.

How Do User Interface and User Experience Affect Your Business

Ah, Yes, the million-dollar question, how do UI and UX affect your business? Take a look.

1. Boost Customer Retention

According to Time News, the average customer spends 15 seconds on a website before deciding on whether to continue or hit the back button. This means you have only 15 seconds to get a customer’s attention and demonstrate the services you offer.

If your website is slow or stuffy and can’t get the customer what they want, they will no doubt bounce. But if your website is optimized for customer experience, that customer will want to return, and possibly even refer others to your site.

2. Impart Great First Impressions & Credibility

We all know that first impressions matter, especially with so much competition offering the same products/services as you.

A recent Nielsen study found that a website’s first impressions matter. It affects users’ perception of the product’s aesthetics, usability, and credibility. A visually attractive website with clear fonts and decent imagery may also compel readers to stay longer on your site.

3. Optimized Customer Journey

According to Clay.Global, good UX simplifies a customer’s journey which is key to increasing your website conversions. Simplicity is key, and if customers have to go through twists and turns to get your contact or view some of your product info, it may not be good for business. UX helps to steer customers’ motivation and simplify the buyer’s journey.

What’s your take on the impact of UI/UX on a business? Share your thoughts in the comments section below.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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