Here’s Why Your Online Store Isn’t Generating Sales

online store

E-commerce is more popular than ever, and establishing an online store to sell different products can be a profitable business adventure. However, it can also be challenging to get started.

Even if what you are selling is in high demand, you could find that you are struggling to turn interest into sales. There is a lot more to creating a website than simply generating traffic.

Below we are going to discuss some of the different reasons why your online store isn’t making any sales.

Want to learn more? Then let’s get started.

Your site is difficult to navigate.

One of the biggest reasons many choose to click off a site before finishing a sale is that it’s difficult to navigate. Most customers want to be able to find what they need quickly, and slow or cluttered websites can make that difficult.

Alongside having a visually appealing design, it needs to function appropriately. So you’ll want to run plenty of tests and reviews to ensure that it’s suitable.

You are taking too long to fill orders.

Shipping is critical to customers, and if you have noted that it could take months for a product to arrive, there is a good chance they will try and find the item elsewhere. While some people are willing to wait, most usually want to receive their order within a two-week period.

If you’re running out of space or are struggling with handling shipments, it might be worth looking into fulfillment companies that can offer a helping hand. Trust us when we say it can make a big difference.

Your product descriptions aren’t accurate.

Before purchasing an item, it’s typical to view the description so that you know a little more about it. This doesn’t just include its capabilities, but things such as the size and materials used.

If your product descriptions don’t seem accurate or the photos used appear fake, customers may be skeptical. In order to be trustworthy, you have to provide all of the necessary information.

You add hidden costs at the checkout. 

There’s nothing more frustrating to make it all the way to the checkout, only to be hit with hidden costs such as extra shipping fees, customization, or packaging. It’s important that you explain all of the expenses and try to avoid add-ons as much as possible.

One way to do this is by providing a shipping calculator on the product page. This way, your customers know what they are required to pay, rather than getting a nasty shock after they have added 20 items to their cart.

Your prices are too low or too high.

You may think that offering products at a great price will draw in interest, and while this can happen, it can also backfire. If your prices are too low, it can make your website appear “too good to be true” or that your products are of poor quality.

Alternatively, you don’t want to price your items too high so that they are costly. It’s all about finding an appropriate balance that also targets your desired age group.

You don’t offer multiple payment methods.

Offering multiple payment methods may seem like something that isn’t that important, but you would be surprised. Most customers choose to use options such as PayPal rather than their credit card information.

Not only does it create an extra layer of security that can benefit both them and your business, but options such as After Pay can be enticing too. It’s worth looking into all of your options, especially as it can make you stand out amongst your competitors.

You’re not following a marketing plan.

Finally, while you may be focusing on your website itself as to why you aren’t getting sales, it’s also important to consider your marketing plan on your social media accounts.

You want to focus on creating meaningful and engaging content that translates well to what is offered in your store. The two go hand in hand and neglecting one could cause problems for the other.

Check out these ways to boost your social media marketing if you’re unsure where to get started. You could notice improvements almost immediately.

Final words.

As you can see, there are quite a few reasons why your store might not be generating any sales. However, that doesn’t mean you are doomed to fail.

By reading through the above, you can start to figure out strategies to turn your traffic into profit. It all starts with building trust.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.