How Entrepreneurs Can Use Digital Asset Management to Their Advantage


The cloud technology has changed the face of all businesses today. It has been suggested that cloud is a great equalizer, that for many start-ups cloud can act as an enabler to compensate for differences among competitors mainly large companies. When entrepreneurs think about setting out with their venture, a lot of aspects come into play, making that decision a tedious one. Having its roots in cloud allows start-ups to do comparatively better amongst its coevals and pose a fierce challenge to bigger companies.

Technological development in the area of cloud computing has led to a variety of services and web applications that change the way teams in startup companies work, and collaborate over the internet.

Sending everything skyward is the new fad. Startup companies do not mind doing it as long as they are able to make the most out of their cloud systems. Accessing all the documents that are stored on cloud from any device, and having copies of files securely stored somewhere in the internet is a concept that has not been around for many decades. However, the rise of cutting edge cloud technology has brought about some radical changes to the way in which digital asset management has happened over the years.

Talk about managing all your assets from one location. Advanced digital asset management solutions and cloud storage services allow entrepreneurs to use, deliver, share and reuse digital assets across all channels every step of the way in a digital asset lifecycle.

Let’s consider XPics, a fictitious startup. Its core product team is keen on developing an application that allows users to upload their photos on to the cloud, and share them with anyone. One interesting aspect of this application is that it allows users to post comments on the photos they upload. The core product team of this startup expects that in order for their application to sustain its competitive advantage in this space, users should be able to do it all- upload photos, view them and edit them in a jiffy, with fantastic user experiences. In addition, the application needs to scale as the volume of users and digital content ramps up. So as to accomplish all of these goals, the application should also include a good pipeline in place for all the image processing capabilities that it has currently such as cropping, resizing, and generating thumbnails. Over time, as the business develops, the application should allow the technical team to release new features.

With the right digital asset management software to back you up, creating a fully automated digital archive and indexing as well as cataloguing newly created assets is no longer a pipe dream. Investing in digital asset management could be the right step in the right direction for the management team of XPics.

Cloud storage, on the other hand, also, can be beneficial for a startup business over long term. It opens up a possibility for potential savings on storage costs and also results in reduced turnaround time on projects. It improves access to information and allows staff to be better informed, which in turn can lead to improved workflow management and better content utilization.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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