The Benefits of Using Soft Signage as a Marketing Tool for Your Business

The market for soft signage is rapidly evolving as the demand for custom designs on a large scale is increasing. Soft signage is the use of soft materials for graphic display. This means that various fabric types are printed for a variety of uses; they include garments, banners, flags, trade show graphics, retail store decor, backlit displays, and more.

marketing strategy

Digital textile printing, especially for soft signage, offers an attractive opportunity for sign makers to expand their services and increase their clientele. Sublimation applications used for soft signage tend to prefer larger substrates, as fabric usually makes the most visual effect when there’s a lot of surface area shown. Flags, stretched fabric, and banners all offer different benefits for various customers. Shopping malls, colleges, museums, restaurants, government buildings, corporate buildings, etc. can all use flags, fabric banners, and pop-up signs to draw attention to many things. What are the advantages of using soft signage to draw attention to your business? 

Lightweight

Soft signage is lighter in weight than other printing materials like vinyl. It’s easily transported because it can be folded. In recent years, the fabric was mostly used for hanging banners and as signage fixed on metal truss systems. However, applications have since evolved, and there has been the rise of pop-up displays, feather flags, silicone edge graphics, and stretch wrap banners.

The use of fabric in display signage today is the direction most businesses are taking because it’s lightweight and easily manageable for storage, which reduces shipping costs, and is a huge advantage if you plan a national rollout. 

Affordable

Soft signage is more affordable than traditional sign material. Savings in storage and shipping initially offset the cost of the material. Your staff can easily install and uninstall the signage without the need for professional installers, which further increases your savings. Textiles have also become more affordable because of its increase in use and popularity.

Durability

Sublimated soft signage can be washed, steamed, and refreshed to be used repeatedly. Textiles used for soft signage are also crease, fade, and stain-resistant, making them convenient for outdoor applications. 

Versatility

Soft signage can be used for indoor and outdoor applications, and you can use it for either one-sided or double-sided displays. They can also be used on frameless or thin-framed displays. Lastly, its non-reflective surface can be used as a photographic background where it absorbs the flash.

Luxurious appearance

The use of dye sublimation to produce high-quality images with vibrant colors gives the feel and look of a luxurious appearance. Digitally printed soft signage offers businesses an elegant look to promote their products, services, or events they are planning. The high quality of signage can be attributed to the sublimation, latex, and UV printers and advancement in receptivity and fabrics. The variety of fabrics has replaced rigid materials and vinyl, which was previously used. The environmental benefits of the use of non-PVC and the ability to recycle are also a huge benefit.

Just Vision It can create all your soft signage applications and ensure your marketing campaign is a success. 

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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