5 Tips for Effective Twitter Marketing

Marketing your product through social media has become a rage amongst entrepreneurs. Why they do this is simply because they know that social networking websites are the best platforms for making their products reach millions out there. Since this platform serves as the most feasible way of reaching out to a lot of people, it must be implemented effectively. Choosing the right platform, spreading the word in a right manner, advertising your products appropriately and doing all this befittingly and creatively are the keys to successful marketing through social media. So, when we talk about effective marketing for entrepreneurs, Twitter comes to the rescue. Twitter serves as the right platform for entrepreneurs, brands and start-ups to effectively launch their products amongst their targeted consumers. Let’s learn the 5 tips for effective Twitter marketing-
#1 Knowing your objectives
Why are you on Twitter? Know the reason for your presence; know the unerring ways of promoting your product and understand that you have to sell your products and services without being salesy. Don’t try to use those flashy lines, cheesy and annoying promotional techniques and be straightforward. In short, DON’T BE SALESY.
# 2 Tweeting for a purpose, not for spamming
Once you are there on the platform and you know your objective, start with the action. Tweet, but remember not to spam your consumers. Understand that spamming would neither do well to your firm nor to your product. You don’t have to irritate your consumers; rather, you have to attract them towards your product. Tweet with a purpose, keep it valid and substantial and try not to beg to your consumers. You are out there to promote your product, not to beg. Always remember that!
#3 Vary your Tweets
Tweeting one thing over and over won’t make your product attractive, rather, consumers start losing interest. For instance, if you are sharing the links of your website repeatedly, that might hamper your marketing strategy. Your consumers will develop apathy and this is not good for your product. Keep it edgy; vary the content that you tweet, upload pictures, links, PDFs and different media and make it all interesting. Think like a consumer, not like a seller!
#4 Communicate effectively- Don’t over-tweet
Tweeting 50 times a day won’t get you the desired attention of your targeted consumers. Rather, they’ll start developing the ignorance that is something which you don’t want. So, don’t over-tweet because that makes you a desperate seller and annoys your consumers. But when I say don’t over-tweet it doesn’t mean that you won’t be active on the platform. Reply to your consumers actively; try to understand their expectations from the brand or from your idea and always welcome the criticism that you get. Criticism will ultimately lead to the betterment of your product and targeted consumers are always the best critics!
#5 Talk as a person, not as a brand
Being grammatically incorrect, using slang and inappropriate language are things a firm cannot afford because you are out there for a professional purpose. But then, this doesn’t mean that you have to interact with your consumers like you are in a board meeting. No! Be interactive, talk openly about your product, get involved in your community, make your product a part of your conversations while communicating with other businesses, your targeted consumers and even talk about it to your friends. Start communicating and stop being a representative of your brand because people get involved only when you make them do so, your brand is just secondary.

Try these tips, make it effective, plan your objectives, communicate well and as I am mentioning it again, don’t be salesy!

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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