Content marketing has become the most important marketing strategy of the entrepreneurs having online business in modern world. There are numerous professionals in this field who are available in various freelance websites like freelancer, odesk, etc. and can ensure good content marketing. However, it is seen that all the websites do not get fruitful results in spite of hiring good professionals and investing more. Well, here lies the answer. If you are among them, then it is sure that you are not implementing the five basic secrets of content marketing which your competitors know and are implementing.
- Product-based content with perfect attachments
The first and foremost secret of good content marketing is producing relevant and quality content that has relevance to the products or services you are offering. Try to emphasize on interesting content that can produce excitement among the readers and can get spread easily. However, to get an edge over your competitors managing the attachments is crucial. Attaching photographs, videos, links and audio message not only help in giving better insight but also makes it lovable to the readers.
- Consider viewer’s point of view and provide a call to action
This is one of the biggest secrets of content marketing which many do not follow. Viewers (customers) are the heart of your online business; hence you should aim at delivering content as per their interest and need. Both may vary so you should keep track of them and deliver that which suits the majority of the viewers. Providing a call to action wherein you can give scope to the viewers to express their views and give feedbacks and comments is essential for effective content marketing.
- Be as social as you can
You have to publicize your content by sharing them on various social media platforms. Social media platforms like Facebook, Twitter, Google+, Youtube, Linkedin are excellent mediums to divert a huge traffic towards your content. Encouraging the viewers to share rather than buying their likes and shares should be implemented to ensure genuine traffic and long run of your business.
- Tracking your content
This is one of the important secrets which you should know and follow. Tracking your content in terms of backlinks, sales generation and traffic will definitely add a flavor to your marketing strategy. It will help you to know which move is the right one for your business and what and where improvement is needed to get more traffic.
- Using SEO tools
In modern world almost every entrepreneur knows that the content should have SEO based keywords in order to appear among the first pages of the search engines. However, the secret lies in using SEO tools like search rank checker, citation checkers, etc. Although you have to invest some money to use them, they can produce fruitful results in helping you improve your content and remain a step ahead of your competitors. You should also be updated with the recent changes in algorithms of the search engines and frame your content keeping that in mind.
These secrets will definitely help in better content marketing if implemented but you should always keep in mind that maintaining proper frequency of posts and producing quality and unique content is the key to success in this field.
About Carson Derrow
Absolutely – go social or go home!
On the other hand, just sharing can’t be enough – repurposing your content to make it digestible by different audiences on different platforms can greatly extend its lifespan.