Congratulations on deciding to launch and grow an e-commerce site. Starting any new business venture demands patience and resilience as you research and prepare to enter the market. When launching a new e-commerce business there are a few things to keep in mind, to ensure the smooth execution and growing success of your new business venture.
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1. Ask for feedback on site
We understand the excitement that comes from launching your site, however, you need to make sure the site and the purchase process runs smoothly. Organise a session with friends or family members and ask them to go through your site and provide feedback on their user experience. You’ll find the additional feedback very valuable and you’ll hopefully find areas to improve that might have not seen otherwise.
You can also place a test order and look for potential issues. You might be only launching your site and might start with a few orders, but think if you were to receive more orders, think if you’re site can scale effectively or what it could be missing to achieve this. It is important to plan ahead and have enough room to grow.
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2. Search Engine Optimisation (SEO)
Search Engine Optimisation allows your website to be found in search engines such as Google and Bing using specific words that relevant to your business. Ideally, you’d like your site to appear on the top, so users can easily find your business and your products.
- It is important to do a keyword research to find out which keywords are important to you and use it as content on your website. This will tell the search engine that your site is relevant and will push your site in the ranking. There are different tools used to search for this keywords. There are two important things to consider when conducting a keyword research – high volume and low competition. While a keyword might have huge monthly search volume, you must also consider how likely your ecommerce would actually rank for that keyword. Try to focus in a handful of keywords and really use them, just make sure you don’t over do it as this can also affect your ranking.
- Your website structure also needs to be optimised to improve your ranking and the user experience of your website. Make sure you have indexed all the relevant pages, or the search engine won’t be able to find it. Also, ensure the website structure is easy to navigate from anywhere within the site.
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3. Shipping & Fulfillment
The supply chain is integral to business success, but especially in e-commerce where there is no shop front for your consumers to visit. Now you’ve got a great product and user-friendly website, now you need to streamline the delivery process so that your customers get their products and enjoy their shopping experience with your brand. Determining which courier service is right for your business will depend on your specific needs. It’s worth looking at couriers that offer competitive prices and make shipping products more convenient.
Find a service that offers a business parcel delivery solution such as free integrations to your e-commerce site so you’re able to make the shipping process easier. You might not consider these things when you’re only starting your business and are sending a couple of parcels a week, but what would happen if your business takes off and you’re suddenly shipping hundreds of parcels? Think about ways to properly scale your business and avoid future headaches.
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