Archives for January 2019

How to use content to drive PR

Consumers are getting smarter about marketing, and the avenues which were once staples no longer reach them. In fact, engaging in spam tactic style PR stunts could even cause consumers to react negatively to your brand. So, what’s a new business owner to do? You obviously need to build brand awareness, but how do you […]

How to Pull your Small Business Out of a Cash Crunch?

From a very early stage in life we are taught that failure means the end but reflecting back at history, it can be appropriately said that failure is just a stepping stone for success. Sometimes before a business finally leaps for the positive slope on the progress-time graph it takes a steep negative slope. Most […]

Odds and Ends: Making Your Store More Memorable (and Profitable)

Regardless of the type of store, there are always some things that don’t really fit the mold, as far as their stated intention is concerned. What this means is that even hardware stores or stationery shops have chocolate bars in their checkout lanes and exciting items on the ends of their aisles that might not […]

4 Tips to Good Personal Finance

Budgeting, saving, spending, and keeping track of your everyday finances is something a lot of people struggle with. As adults, it’s important that we take personal financial planning seriously. Managing your money and knowing where it goes helps you gain better control of your life. Knowing how to save, budget, and invest ensures that you’ll […]

Arshad Madhani (Atlanta, GA Digital Marketing Consultant) Shares: 6 Tips To Increase Productivity In 2019

Arshad Madhani is a digital marketing expert based in Atlanta, GA, who specializes in helping clients make the right marketing strategies so they can reach their business goals. With over 10 years in the industry and success as CEO of a leading digital marketing company, he is no stranger to the challenges that entrepreneurs face […]