Archives for May 2016

How to be Assertive in a Professional Environment

  Adopting a passive disposition may seem like a good way to promote a peaceful atmosphere in the office. However, being a little too compliant and submissive can cause a lot of things to remain unsaid which, in turn, can lead to internal conflicts, feelings of resentment and victimization, and other similarly stressful situations. An […]

SEO Trends All Entrepreneurs Should Know

Search Engine Optimization is a crucial part of any marketing strategy. A business is more likely to connect to customers if they land at the top of the search results. As search engines update their algorithms SEO best-practices are constantly changing. In trying to keep up with ever-evolving trends, entrepreneurs are left with questions which […]

Maintaining Mental Health and Productivity Balance in a Work-Space

I remember one of my previous jobs rather well. It wasn’t even about the fact it was sales oriented (not your usual dream job), but that the atmosphere on the premises felt toxic in a way. That alone made me think about quitting the job without having the obvious reason I can share freely and […]

In This Digital Marketing World, Don’t Forget Some Low-Tech Options

With more consumers utilizing digital platforms to learn about products and services, many businesses have switched their marketing efforts to the internet. Though digital marketing techniques such as social media, web content, and videos are all great ways to reach your target audience, neglecting traditional forms of marketing could work against you. While internet marketing […]

E-Commerce, So Far…

The rise of eCommerce over the past few years is no surprise to anyone. The low barriers to entry, low startup cost and high potential profits are but some of the reasons why there’s been an explosion in business going online. In fact, according to Pew research, over 66% of Americans have purchased something online […]