Benefits of Using Custom Promotional Products

Benefits of Using Custom Promotional Products

If you’re looking to build awareness of your company and increase sales, consider using promotional products. A unique and inexpensive way to market your business, promotional products will help you stand out from the competition!

What Are Promotional Products?

Promotional products are any items that are customized with your logo and/or business name. Clothing is a popular promotional item and can include t-shirts, hoodies, hats, and even socks! Stationery items are common too, such as flash drives and pens.

Consumable items including candy, gum, or mints are other examples of promotional products. Mugs, tumblers, keychains, and magnets can also be used to promote your business.

Why Should You Use Promotional Products For Your Business?

Through the use of promotional products, you can increase brand awareness and increase sales for your business. This cost-effective marketing strategy is also a way to build customer loyalty.

Brand Awareness

Using promotional products for your business increases your brand awareness. You can customize each product so that your company logo, name, and colors are prominently displayed.

Promotional items increase awareness of your company for new and existing customers. For those who are already familiar with your business, seeing your mug or keychain every day will keep your company in the front of their mind. The next time they need a service or product that you offer, they will likely think of you first!

For new customers, promotional products provide an opportunity to introduce your brand. Trade shows are an ideal place to raise awareness about your company. Providing a small promotional product, like a magnet or flash drive, to potential customers will help to advertise your business.

Increase Sales

Promotional products can increase your company’s sales with existing customers. A benefit of having your logo on tangible items is that customers see it frequently. Unlike a business card which may end up in the bottom of a client’s bag, a pen or a mug is something they are likely to use daily. This means they will see your logo dozens of times a day. With such frequent exposure, your company will be the first one the client thinks of when they require a product or service that you offer.

Promotional items can also increase sales with new customers. People love free things, so giving someone a promotional product increases their positive feelings about your business. They are likely to consider purchasing services or products from you when the need arises.

New customers may also see your promotional products, for example, a t-shirt or mug, being used by their colleagues, friends, or neighbors. This provides an opportunity for them to ask about and gain information on your company.

Customer Loyalty

Providing promotional products to customers can increase their loyalty to your company. Let’s say that you give a branded package of candy to customers as a thank you for their business. Customers are not used to receiving gifts from the places they do business with, so this will come as a welcome surprise. Since it is a unique idea, it will stand out for the client and they are likely to regard your business as one they feel a connection to.

Personalized customer experience is key to increasing loyalty! We talked about that in another article, make sure to check it out.


Using promotional products is a cost-effective way of marketing your business. Purchasing items in bulk and having them branded with your company’s logo is a relatively inexpensive way to market your business. Compared to the cost of traditional advertising, promotional items are an optimal way to market your brand.

In addition to being less costly, physical items also have a much longer marketing life-cycle than an advertisement on social media. With traditional advertising, a customer may see the ad only once or twice, forgetting about it by the next day. With a promotional product like a hoodie or hat, the customer sees and uses the item frequently. The cost-per-exposure is much lower for promotional items.

Make Your Brand Stand Out With Custom Promotional Products

The use of promotional products is a cost-effective and unique way to market your business. Especially in today’s times when you can easily order custom branded products online, with low minimums and budget friendly prices.

Raising brand awareness, increasing sales, and building customer loyalty are all benefits of using promotional products. Whether it’s a tin of mints, a travel mug, or a phone case, physical items with your company logo are key to building brand recognition and increasing your profits!

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.