Two Tips regarding Your Marketing Dollars Online?

Two Tips regarding Your Marketing Dollars Online?

Digital marketing is the key for any company to thrive online. However, it can be difficult to decide where to spend the budget, with so many tools available these days. Making the wrong choice can be very costly, so here are a few tips to help you out.

Look at What You Already Know about Your Customers

Before choosing the platforms on which you will spend your marketing dollars, it is important to analyze the data you already possess regarding your clients. It should paint a pretty clear picture about them and where you can find more similar individuals to buy your products and services. You only need to find out how your customers came to your website in the first place. Using Google Analytics will help you for that, but there are other tools you can look into, as well.

Digital marketing may seem easy, since there are so many outlets, but it is the opposite. Even big firms have a hard time finding the right approach to increase their customer base. That gives you an idea of what a headache it can be, especially when you start in business. In this case, the best solution is to go to a site such as, where they can help you with social media, email marketing, website designing and more. It is always better to know what you are doing, before spending money uselessly on digital marketing.

Come to a Decision on “How Much is Too Much”

As a business owner, you should be well aware of the cost related to run your company. It is important in many aspects of your work, but especially when it comes to making a decision on marketing costs. Online, one of the most used marketing strategy, is to buy pay-per-click advertising. The cost can go up quite rapidly, and if you are not precisely on the right subject, then you may not even get a return on investment. But because there are so many companies on the internet (worldwide) then the cost of clicks can be quite steep. Do not let yourself be taken by the euphoria of wanting to be bigger than everyone else. Spending five dollars to make one in return, will always be the wrong strategy to adopt.

When you try to find the right channel, think also of where your competitors go, to get their own customers. If they are well established, that will give you a good indication of where you should be spending your precious digital marketing dollars.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.