Top 5 Marketing Tools For Entrepreneurs

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As an entrepreneur, you carry your business on your back. From sales and marketing to customer service and IT, you know that your time is scarce. So, in the face of mounting demands of your day how do you focus on marketing and outreach?

Instead of spending money and wasting time on marketing tasks that won’t make your money, you should be focusing on what will grow your business. Part of building a smarter marketing machine is automating some items so you can focus your resources on other parts of your business.

Since marketing is a vital part of the growth of your business, I want to share some of my favorite tools to help streamline my efforts and produce better content for my business!

Grammarly

Proper grammar is not just for your high school English teacher. As your business continues to grow, you need to build credibility and authority in your market. Nothing will kill your brand faster than grammatical errors in important messages. Grammarly will help you write better marketing copy quickly and easily.

Whether you are writing an email to a client or finishing up a blog post, your content needs to be free of spelling and grammatical errors. A strong content strategy depends on clear messaging, and clear messaging removes all barriers from between you and your audience. Sloppy grammar can cause miscommunications and reduce the effectiveness of your marketing material, resulting in reduced ROI and lost sales.

I use Grammarly to make sure that the attention of my audience is on my content and not on a mistake. Instead of hiring an editor that can cost lots of money, I chose to go with Grammarly to serve as a “second pair of eyes” before I hit publish or send a project to a client.

Hemingway App

Let’s say you have a lot of tasks to complete in a short period (who would’ thought, right?). As you move from one job to another, you could begin to lose focus on readability and sentence structure. Readability goes beyond proper grammar to include how easy it is for your audience to read through your content.

Long and complicated sentence structure not only diminishes the power of your copy, but it also causes your readers to concentrate on what they are reading instead of the message. The Hemingway App helps entrepreneurs write marketing copy that is clear and concise. As a result, your marketing content will pull a bigger punch and help land you more sales.

The Hemingway App will highlight your copy in different colors to signify different errors in your text. Entrepreneurs can use this tool to ensure their sentence structure and syntax is not standing in the way of their business and their readers. This gives you real-time insight on how easy it is for your target audience to read and understand your copy.

Buffer

Content distribution is a critical piece of a successful content strategy for your business. Leveraging social media not only builds your authority and exposure to your audience, but it also helps you build trust with your market by sharing relevant content on various social networks.

While social media is an important part of your marketing strategy, it can take an enormous amount of manual labor, time and energy consistently to publish content across your social media channels. Instead of pulling away from business critical projects to send a Tweet, you can use Buffer to schedule social media posts across several networks.

The free version of Buffer allows you to schedule up to 10 scheduled posts per profile on Twitter, Facebook, Linkedin, and Google Plus. This is great if you are only sending a few updates a day, but will require you to reset posts frequently. The Awesome plan ($10/month) lets you schedule up to 100 posts per profile, so you can publish more content without having to update your Buffer posts.

Content Gems

Finding great content to share on social media can be a time-consuming task. Instead of manually searching numerous sources, why not just automate this process?

Content Gems is a great tool to help you find and curate relevant content for your social media networks. The free version allows you to create two streams that are based on keywords you choose. This means you can identify different “buckets” of content, and customize keywords to discover relevant content you know will entertain your audience.

Finding content that is relevant to your business is key to build authority and grow your influence in your market. Mixing my blog posts into a calendar of curated content through Content Gems lets me have a vast library of content that my social media followers love. Use Content Gems to find and publish great content and save time!

Pixlr Editor

Pixlr is a great image editing program available online for free. While it is not as powerful as Photoshop, Pixlr is my go-to resource for basic image manipulation on a daily basis. Resizing and correcting image colors is a breeze with Pixlr.

Unless you need to do advanced layering and work with Alpha Masks, Pixlr is likely able to provide all the tools you need for your business. Jumping into Pixlr is easy, and updating images for my website and blog posts takes seconds. Since it is an online program I can upload, edit, and download revised images in a snap!

Save Time And Money

Use these tools to improve the quality of your marketing content, and become more efficient as you grow your business. Don’t waste time on performing manual tasks when you could be focusing on growing your business and increasing revenue!

About the author

Chris Giarratana is a digital marketing consultant who works with small business and nonprofits. He helps drive conversions and boost sales through SEO Copywriting, Email Marketing, and Landing Page Optimization.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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