Top 5 Elements of SEO


Search Engine Optimization is currently the most important as well as successful technique used by businesses in order to make their website rank at the top most possible position in Google’s search. SEO is a method used to offer the users the most relevant content and it involves using different techniques in order to optimize the search and make your website popular and market your business in order to make it grow and increase hybrid traffic. SEO initially involved only self promotional content but with Google getting stricter about authentic content, SEO now also focuses on providing organic content . Know more about SEO at  Below given are the top 5 SEO techniques which are used to market web content along with providing authentic information. Read more:

  1. Usage of Keywords: There are certain business-specific keywords that are used in order to write content for promoting that particular business. These keywords should be used 3 to 5 times per article so that the search becomes optimized. The keywords should be relevant to the content which is usually searched by target customers. Do not choose a keyword that is not a popularly searched term, because this will spoil the entire purpose of Search Engine Optimization, as irrelevant keywords would not optimize the search at all.
  2. Backend of the website: Choose a website creation platform that supports the SEO procedures. The URL which you choose for the website should be customizable so that you can change it according to the current popular keywords. The website should be easily indexed by Google.
  3. Create target pages: You should create designated target pages which have content focusing on keywords as well as phrases. It is best to have 3 to 5 keywords per page, including it once in the page title, main heading of the content article as well as including the keyword a few times in the Meta description. Target the keyword inclusion carefully and include relevant keywords so that the Google algorithm gets it on the top searches when the keyword is entered in the search button.
  4. Creation of Page content: The page content on each web page of your business website should be at least 400 to 600 words. It should not only be self promotional, but should also be business specific, authentic, organic, natural and relevant to what the visitor requires, so that the visitor does not get confused or irritated and finds your content to be a waste of time.
  5. Enhance user experience on your website: Apart from relevant content, offering the website visitors a user friendly experience is also very important. Your website should be easy to understand and the look should not be too complicated. The navigation should be clear and logical as well. Consider aspects like usability testing, responsive web design and hiring an experienced SEO technician would help you achieve this. Make sure that the website as well as the content is not too complicated to be understood by your visitors and prospect customers as well.

Author’s Bio:

Matthew Roblin is a freelance writer originally from Toronto, Canada and is currently living in Finland. Having studied a university degree in tourism, he specializes in the travel niche and also tries to find an interest in all topics and themes, which prompts his writing. When he isn’t at his desk writing while often listening to Jazz, you can find him biking around town, at a local cafe or even at a cottage enjoying Finnish Sauna.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.


  1. Great article! Easily applicable. I liked that it was straight forward with practical tips and instructions.

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