The Importance of Digital Marketing in The Home Improvement Industry

With U.S. residents staying safe and working from home, more people are noticing areas in need of repair and redesign. The more people are at home the more they notice room for home improvement. As such, they are reaching out to vital home services to make changes. Among these, professional plumbing services are necessary to provide for residential maintenance. Plumbers provide an essential service for the average homeowner.

Digital marketing

It’s essential for any plumbing business to recognize how digital marketing can help their firm. Digital marketing for plumbers can help find new customers and build relationships with clients. If you’re ready to grow your plumbing agency, then it’s vital to know the importance of digital marketing for the home improvement industry.

Providing Customers with Solutions

Each plumbing business runs differently, but every professional plumber offers a similar range of services (drainage, gas, emergency plumbing, etc.) These are a range of solutions that you’re providing for customers looking for home improvement and maintenance.

When these customers reaching out to plumbers using the internet, or search engines such as Google, they are looking for specific solutions to their plumbing problems. They want a professional in the home improvement industry to handle a task they need to resolve. You want to communicate your services clearly to ensure that potential customer know what can do. This also gives you an opportunity to stand out from your competitors

The most efficient way to achieve this is online. Print and billboard advertising is less popular and comes at a higher cost, while the internet reaches many more people. Digital marketing helps the home improvement industry connect with a larger number of customers on the web by promoting their services through more platforms and services.

Different Strategies and Features

You’ve no doubt heard of a few digital marketing terms. Essentially, each digital marketing strategy uses different channels to reach audiences and provide them with information about your plumbing agency’s services. This is done using multiple strategies, including:

  • Web design
  • Search engine optimization (SEO)
  • Email marketing
  • Pay per click (PPC)
  • Content marketing
  • Display advertising

For instance, efficient web design means having a fast-loading company and mobile-friendly website. It can also offer a click-to-call option for users that dial-up your company’s phone number from the site.

Search engine optimization (SEO) improves the content on your web pages so that it can rank higher on search engine results pages like Google. This improves your online visibility, letting more potential customers view your company site. To know more how to improve SEO of your plumbing business, read this guide from Dagmar

While these strategies are helpful, it’s also essential to know some fundamentals of digital marketing research that can aid your firm in the home improvement industry.

Building Your Brand

Did you take some time before creating your company’s name or logo? Have you looked into some of your competitors? How about the specific services that your local customers want more than others? If so, then you’ve already done a bit of research into building your brand.

Brand messaging is about conveying the personality of your service. It’s the value proposition that you’re offering to your customers. With your plumbing agency’s brand name, logo, and initial ads, you’ve already accomplished part of this. Digital marketing can aid you even further.

Depending on digital marketing’s expert data and how it tracks customer behavior, a plumbing agency can build on its brand in terms of its web content, ad placement, or other info to increase brand awareness and generate more sales. Communicating useful information such as great reviews for your agency can grow consumer trust in your brand. Digital marketing effectively tracks these key details that serve as building blocks to growing your home improvement brand.

Video as a Digital Marketing Tool

In learning the importance of digital marketing for home improvement, it’s also essential to educate yourself about using video content. A HubSpot research study reported that 86 percent of businesses used video as a tool in their digital marketing content in 2020.

Utilizing video content can help to better inform users about your business’s services than simple text. It can incorporate customized visuals and other stylized options to form a more personal connection to your customers. For a plumbing agency, an instructional “how-to” video can educate your customers, build your reputation, and make them more likely to use your service.

Implementing video content with digital marketing has a wide variety of benefits that can be extremely useful for your plumbing brand.

Digital marketing can help plumbing agencies grow their business and establish their brands in the competitive home improvement industry. With multiple strategies to utilize and a range of areas to help in, digital marketing offers important ways that professional plumbers can promote their services. Plumbers help customers every day–now see how digital marketing can give some of that assistance back in the home improvement industry.

About the Author

Jennifer Bell

Jennifer Bell is a freelance writer, blogger, dog-enthusiast, and avid beachgoer operating out of Southern New Jersey. She frequently writes with Sagapixel, an agency with a wide range of clients and expertise including, digital marketing for plumbers.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.