The Benefits of Blogging For Business and Marketing

Over 20 billion pages are scrolled per month by 409 million people. Shocking! Isn’t it? Over 4 billion traffic can be attracted to your blog per day. Writing a high-quality blog can influence the business.

Blogging helps in building potential customers and attracting traffic while promoting your business. In this post, we will focus on how blogging for business benefits your business and how. The post also focuses on creating the inbound links and driving traffic for your site.

Blogging For Business

As an industry expert, blogging for business can help boost your clientele, reinforce sales and build brand identity. Just like social media, business blogging benefits the growth of a business.

Benefits Of Blogging for Business and Marketing

The main question that arises in many people’s minds is whether blogging for business is really worth it? The answer is yes, it is and the reason for it are as follows:

1. Website Traffic

You Can draw people to your website by following various points like:

  • Know your clientele
  • Research your target audience
  • Determine your answers by understanding their questions
  • Solve your client’s queries through your blog

Once you complete your client research you should start following the further steps.

  • Execute a keyword search that determinates your blog
  • Your blogs should be optimized with SEO basics
  • The blog is an initial hook so interlink it to the landing pages & service it within your site

2. Get discovered via social media

social media

Writing a blog will indirectly create content for your social media. It maintains your social media presence. The blog that you create for your audience could be shared on different platforms resulting in increasing traffic for your business.

A blog for business can act as a repository instead of new content on your social media. Through social channels, the social reach for your blog content gets new traffic.

 3. Target market to increase sales

A blog that you write contains all the specifics that your target audience will relate to. The prime motto of your blog is business, it should only appeal to a mass of people who are ready to make a purchase.

You will naturally see enhanced results when you attract a broader spectrum of buyers. Start solving your buyer’s queries and questions. This helps in gaining more audience and engaging them with your content.

4. Build Links

Blogging helps in building links that serve as a vote or recommendation from other websites to prove to Google that your content is trustworthy.

Linking helps in building the domain authority of the business that improves its overall presence in search engines.

5. Reinforce your brand

Business brands get a space to reinforce when you start blogging. Share your company’s personality by maintaining its tone of voice, color palette, and style. The point of strengthening your brand is to build up personal relations with your customers.

Blogging for your business helps in the growth of your company’s revenue. To start your own business you have to follow certain steps. If you are willing to start your business in Maryland, then you have to start the procedure by Maryland business entity search. Which will help you find a perfect name for your business.

Secondary benefits of business blogging

Blogging helps to understand the business persona. There are other smaller and stray benefits of blogging for business.

1. Building Relationships:

Blogging for business clears out the plurality of queries that your client faces. It constructs their trust in your brand and the products that you offer.

2.  Stir free Publicity:

When people go through your blog content they share it with their friends or on their social media platforms. This prompts the opportunity for people to visit your blog which results in an increment in your business.

How to start blogging for your business?

 start blogging

Blogging is not all writing and publishing. The big question is how to start blogging for business? Here are some easy steps to start blogging if you are starting from scratch.

1. Choose a Blogging platform

Decide on which platform you want to start writing your blog. It is important to choose a relevant platform as it may make things complicated.

There are many sites where you can start blogging but, WordPress is the most versatile and preferable of all. Word Press allows you to easily set up your blog and its domain.

2. Choose a theme

Customize the theme of your blog through WordPress’s amazing feature. While setting up a theme for your blog, keep some respective points in mind:

  • Your blog should be displayed clearly on a variety of devices
  • It should come in handy with a customer support form or a support forum
  • It should have a variety of options for customization like navigation, color, widgets, etc.

3. Domain name

Register the domain name of your site. The name that you have selected for your business is the domain name through which you will be able to claim an URL. That URL will help your clients access your site.

The domain will cost you around $10 per year.

4. Have your blog hosted

Purchase a web hosting and get your blog hosted. It will cost you more than domain rental but help you for a long easy run.

5. Plan & publish

Know what your audience wants and then focus on the points that they are facing trouble with, while writing your blog. Think about the main purpose of your brand.

  • The main objective of building up a blog is to attract leads.
  • The ideal time for blogging is once a week
  • Decide the tone of voice of your blog

Get a plan in place to go and start writing. Don’t rehash what everyone is saying and focus on unique insights to share on the topic selected.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.