Skills You’ll Learn in Ecommerce

Ecommerce

Opening an online store is growing more prevalent every day. If you have a traditional brick-and-mortar store, odds are you plan to open an ecommerce shop. With this comes great responsibility. More so, you’re going to learn a lot when you do it.

Here are some of the skills you’ll learn in ecommerce

Writing

Starting an online store will find you communicating everything to your customers through words. This makes writing skills incredibly valuable for your ecommerce store. Every blog post, every description, and every tutorial you provide is an example of your commitment to quality and professionalism. Substandard grammar, spelling errors, redundancies and poor use of punctuation will rob your site of credibility.

Basic Online Marketing

You will also become intimately familiar with the basics of online marketing. If you want your customers to interact with your company, you’ll need to figure out ways to attract them to your ecommerce store in the best way possible.

This can be done through several different techniques. You’ll start with search engine optimization(SEO). This has the potential for delivering a high return on your investment.

In fact, it’s one of the least expensive marketing tools you can leverage.

There are many different types of SEO strategies your company can utilize. You’ll want to focus on mobile search and browsing, link building and long tail keywords.

Basic Web Design

Whether you choose to hire a web developer or work with platform provider, you’ll learn quite a bit about designing your ecommerce store. The design of your site will affect a number of aspects of your business. Most importantly, it will determine how seriously customers take you and whether they decide to shop your site or go to another one. The look of your site, as well as its ease of use is a clear indication of how professional and innovative your company is.

For example, if you use a great logo creator, the style and authenticity of the ecommerce store will pop out from other businesses. This is a great way to establish an identity for your business to which shoppers can relate. It also makes them thing of you wherever they see it. With that said, you do have to be careful; to ensure the logo or moto you choose is as distinct as possible. The last thing you’ll want is to find yourself in legal trouble regarding copyright infringement.

Customer Service

Even as you’ll be honing your technical skills through ecommerce, you’ll also be interacting with people—also known as real live customers. This means you’ll need to hone your customer service skills. In addition to learning to treat customers with the respect their patronage should earn for them, you’ll want to employ tools with which customers can give feedback. This will be of benefit when it comes to improving the nature of your site and, by extension, the customer experience.

Another thing you can do to enhance the customer experience is provide follow-up for your clientele to be certain they’re happy with their purchases. Rather than relying upon promotions to attract customers, lure them with kindness and appreciation.

Send a follow-up email a day or so after a customer has made a purchase to ask how things are going. Although sometimes their feedback can be negative, there’s always value in learning how to be a better merchant.

So, there you have it. If you’re starting an ecommerce business, or if you already have, these are the skills you’ll be utilizing the most. Get them down and your customers will shower you with appreciation—and revenue.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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