Robert Trosten Talks About the Relevance of Risk for Smart Entrepreneurs

Are you an entrepreneur? If yes, then you know that risk is an essential part of your doing business. From planning a new venture to attaining success – there’s risk involved in the entire process. At times, entrepreneurs have no idea that the risks they are undertaking can jeopardize their stability, health, and finances. Hence, it’s smart to assess and understand the calculated risks in your entrepreneurial journey.


Robert Trosten throws light on the risk types

Entrepreneurs undertake varied risks. The market risk is one example, i.e., the investor risks and the market fluctuations. The other types of risks involved are competition, technological risks, and credibility. It is essential to add brand new technology into the business practice, which brings in the element of risk. It could be that the device or the program cost might outweigh the application’s profitability. Even technological backlog or failure is another risk that can lead to website crashes, data theft, and data breaches.  

The other crucial risk for entrepreneurs is the marketing and pricing strategy of additional market players. It might be volatile and lead to disruption. As you starting a brand-new business, the credibility of a brand is usually low. The entrepreneur needs to work and build brand trust and good-will. Most customers prefer to purchase from a familiar brand. Hence, undertaking risks in such areas is essential and allows the entrepreneur to test their limits and grow. 

Starting to undertake risks

Are you all set to start your business? If yes, then the entrepreneurs should stay aware of their business decisions. They need to address the risks associated with capital investment. Ideally, it’s better to invest a specific amount and keep a particular amount as your emergency fund and saving. The entrepreneur shouldn’t touch this fund until it is necessary. It’s a smart call to evaluate if an entrepreneur should opt-in for external funding. Robert Trosten, a leading financial expert, says that at times, without external financing, an entrepreneur tends to lose out on all the money during the initial phase of their business launch. 

The initial risk comes with a significant payoff. The entrepreneurs who undertake such relevant risks need to exercise caution. Even if they have the business maturity and experience to realize that these risks are crucial for success, they need to take essential measures. It will help them to stay prepared for the probable roadblocks and address the same without getting scared and reap the best rewards later.

Business growth

Most entrepreneurs are making mistakes when they walk into new business paths. It helps them to learn about their limitations and how to leverage market trends. During their entrepreneurial journey, entrepreneurs get to network and meet new business partners. They are always at risk of making connections that might not work out for them. Developing business vision and foresight takes time and a few mistakes as well. Entrepreneurs should seek business counseling and attend relevant seminars and workshops to foster business associations beneficial to them.

No entrepreneur can do away with risk! Hence, it’s essential to realize that risks are a necessary part of the business and help entrepreneurs grow and become evolved. Developing this positive attitude towards risks helps to resolve issues that come in your way.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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