How To Grow Your Shopify Store

With built-in commerce tools and an easy way to set up, there’s no doubt that many people start to launch their Shopify stores. Unfortunately, growing a Shopify store can be tough.

While there are available tools you can use, it takes more than just a good tool to have a thriving online business. Regardless of how long you’ve been running your Shopify store, there are ways on how you can improve it, including the following:


Focus On Customer Retention

Most of your sales might be coming from your previous customers. Thus, improving your store’s customer retention rate may help boost profitability. To provide consistent communication to your customers, you should outsource Shopify support.

Take note that the more you lose your existing customers, the more you’ll need to put in extra effort just to maintain your store’s revenue levels. However, attracting new customers requires more hard work than retaining current customers.

To improve your store’s customer retention, you must try to go beyond customizing your packaging for each of your customers. A good way to do this is by sending funny, unique, quirky handwritten notes. This kind of thoughtfulness may go a long way in e-commerce since there’s no face-to-face interaction.

Sell A Variety Of Products

You don’t need to sell everything just to make your Shopify store grow. Just focus on offering products that your target audience wants or needs by knowing the current best-selling products. For instance, if your niche revolves around electronics, offer a variety of smartphones instead of just focusing on computers or laptops. Adding a category for gadget accessories may also help you expand the range of your product offerings.

The key to start selling a variety of products is to know your market well. If you want to focus on a certain niche, try to widen your product varieties by diversifying.

Take Advantage Of Social Media

Regardless of your niche, social media is necessary. It’s an essential channel to foster and create a dialogue with your customers, whether you’re using Pinterest, Facebook, or Instagram. But social media isn’t just a marketing tool.

Shopify has a built-in social media button, which turns such platforms into other selling channels. Your posts on each of your social media accounts may become buying opportunities. The best thing about the built-in button is that it makes it convenient and simple for customers to make purchases. In fact, it’s possible for them to purchase from your Shopify store even without leaving the social media platform itself.

Use Email Marketing

When it comes to e-commerce, you might think that email marketing is old-fashion. However, the reason it remains so effective is that it’s the one thing that’s constant in the online world.

Although social media platforms, such as Instagram, Facebook, and Twitter, are useful if you want to target particular demographics, email marketing can help you spread the word about your Shopify store across a big number of people.

To get the best results from your email marketing efforts, the content of your emails shouldn’t be too promotional and must be visually-appealing and pithy enough to grab the attention of your recipients. Also, never forget to include a call-to-action (CTA) at the end of your message.

Sell Globally

The good thing with Shopify is that it eliminates the barriers to global selling. The platform makes it much easier for you to make different storefronts, which are tailored to various countries to accommodate marketing campaigns, product lists, currencies, and local languages.

Thus, one of the ways to grow your Shopify store is to consider selling globally. This will help you reach a wider audience. And, it works well for lifestyle, luxury, or aspiration brands.

If your target audience can’t find similar products in-store, they’re willing to search internationally for it. Such kinds of products may span a lot of verticals including consumer goods, fashion, beauty, baby, leisurewear, athletic, home goods, personal goods, and so on.

Ensure That Your Content Grabs Your Customer’s Attention

With today’s competition in the e-commerce world, the best and most effective way to grab your customer’s attention is to provide engaging content. With good quality content, you’ll always have a competitive edge, which can be helpful to make your Shopify store grow.

Unfortunately, it can be tricky to know what type of content to produce. That’s the reason why you must be focused on key areas to bolster the ROI (return of investment) of your products. Such areas include product description, image content, video, and reviews and recommendations.


Growing your Shopify store may not be easy, but it’s still possible. All you need to do is to keep those tips in mind. 

By taking advantage of social media, using the power of email marketing, selling a variety of products, and focusing on customer retention, you’ll be able to grow your Shopify store.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.

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