How to Choose a Digital Asset Management Platform?

When you run a business, your clients need to be confident that the image files you share are secure and unaltered. A DAM system is designed to help achieve this goal. It allows you to store, organize, track and manage your digital assets in one location so they can be accessed quickly and efficiently when needed. When selecting a digital asset management platform, there are several factors to consider, including cost, security features, ease of use, and more.

What is a Digital Asset Management Platform?

A DAM (Digital Asset Management) platform provides tools to manage and share your digital assets. You can use it for any content, including video, audio, and images. A DAM system allows you to upload files and organize them into groups such as projects or categories. You can then tag your files with metadata so it’s easy for people who need access to know what each file should contain or how it should be used.

Fast Searches

A good DAMP should have fast searches. Digital assets are not all the same and can come in different shapes, sizes, and file formats. The search functionality of a good DAMP should allow users to do their searches by metadata (such as title, description, and keywords), keywords, file name, and folder name. It should also be possible to narrow down search results by date, location, or file size if required.

Secure Media Library

A digital asset management system is a secure vault for your images, videos, and other media. When you pick a DAM, it’s essential to look at the platform’s security features. The following are some ways in which you can keep your content safe:

User Authentication

It is an important feature on any DAM system since it allows only authorized users access to restricted data.

Password Protection

Passwords should be strong enough not to be guessed easily by hackers or cracked using dictionary-based attacks.

Client Workspace

The client workspace is a tool for your clients to view and download assets, and it’s crucial they have an outstanding customer experience. You should select a workspace that allows you to create a self-servicing DAM system that sends the digital files automatically.

Custom Labels

Custom labels are a great way to organize files that make sense for your business. They allow you to tag images or videos based on metadata such as location, date, and time. You can use custom labels for tagging videos based on the type of content within them, such as music.

Asset Expiration

It’s crucial to have a system that can track expired assets. If you don’t, your business could end up with duplicate content, lost sales opportunities, and damaged customer relationships. Users should use only those brand assets that you have approved while having the outdated versions eliminated by the platform.

Online Image Editor

You should choose a digital management platform with an online image editor, allowing you to crop, rotate, resize, and annotate images without losing time. It saves you the need to download or spend money acquiring a license to use a photo editor. Each file you edit gets saved as a copy, allowing others in your team to download it whenever possible.

The above points should help you make an informed decision while choosing a digital asset management platform for your business. The best digital asset management solutions are not just about storing images and files but also about managing content as well as clients’ experience.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.