Four Steps for Creating a Better About Page for Your Website

A man holding an about us banner in his hand.

An About page enables your website visitors to get insights into your brand and the people behind the site.

That not only helps new visitors to better understand the purpose of your website. It also helps to showcase why your site is unique and can solidify your brand image.

Your About page is just as important as the other pages on your website. Therefore, it’s important that you get it right.

So, take the following four steps to create a better About page.

1. Include a Unique Value Proposition

One way of making your website content better is to include an engaging About page.

If visitors to your website can go to any number of other sites to find the same information or products, they might not hang around for long. So, your About page is your opportunity to showcase your unique selling proposition.

You should build the content of your About page around your USP. For example, if your USP is your super-fast delivery of products, focus on that. Or, if your USP is that you source renewable materials for your products, mention why sustainability is so important to your brand.

2. Tell Your Brand Story

While it’s important to make your USP an integral part of your About page’s written content, people on your website click on your About page to learn more about your brand.

Therefore, you can create a better About page for your website by telling your story.

Inform your visitors about how your website started and why you decided to set it up. You can also include a timeline to show off your achievements, such as how many unique views your site now gets each month.

Your brand story could include things like when you first had the idea for your brand, when you sold your first product, when you achieved your first one hundred sales, and so on.

The key is to connect with your audience through shared values. Just make sure you don’t overdo your brand story. You should keep it short and stay on point.

3. Add Photos of You and Your Staff (Retouching Where Necessary)

People respond well to faces, so ensure you add photos of you and your staff to your About page.

By including the faces of your founders or the whole team, you can connect better with your website visitors, make your About page’s content more personal, and create a good first impression.

However, ensure you use the right photos of you and your team. Different images can convey different meanings.

For instance, if your website provides insurance, you should ensure all staff members look professional and wear suits and ties whereas if your site provides fun content about TV shows and movies, the photos of your team can look more casual.

Regardless, you need your About page’s staff photos to look their best, so consider using a tool to retouch photos.

By doing things like evening out skin tones, brightening eyes, reducing fine lines and blemishes, and whitening teeth, you can make a better first impression with your About page’s staff photographs.

4. Tell Your Website Visitors Where You Are Located

Lastly, it’s a good idea to let your site visitors know where you are located. You can then build further trust with your website users and enhance customer satisfaction.

In addition to stating which country you are headquartered in, tell people which city or town you’re based in to create a more personal connection.

For instance, if a site visitor sees that you’re based in Sacramento, it will bring a feeling of familiarity to anyone who has visited the place and it will bring a feeling of exoticism to people who are halfway across the world.

You could even highlight some of the best things to do in Sacramento, or wherever your location is, to engage your website visitors further.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.