Barriers to Starting your Business and How to Overcome Them

So you have an idea. It’s a great idea, and you know that it will succeed if only you can get it off the ground. The problem is, there are a lot of barriers standing between making your idea a reality. Sometimes it seems these barriers are out of your control, but looking at these barriers as obstacles to be overcome rather than insurmountable hurdles will put you back in the driver’s seat and get you moving toward your dream of starting your business.

Mistakes Small Businesses

Money

Starting a business takes money. You have needs like an office, a computer, space to store your product, money to hire your first employees, and advertising costs. When you sit down and calculate what being in business is going to cost you for the first few months, you might find your heart beating a little faster and start thinking that there is just no way you can make this happen.

You’ve probably thought about a business loan, and that can be a great plan for a lot of people. Banks may be hesitant to lend you money as a start-up, so if that doesn’t work for you there are some alternatives to business loans. One of these, or a combination, can help you get the cash you need to get your plan off the ground.

Moving

So you need to move. The thing is, the housing market might not be great where you live. Maybe your house isn’t ready to put on the market, and all your extra cash is going towards your business expenses and you don’t have the money nor the time to fix up your home.

Companies such as We Buy Ugly Houses Milwaukee can buy your house for cash and close quickly, giving you the funds and the freedom you need without taking a lot of time or more money. 

Website

If your business is building websites, you won’t have any trouble with this part. But for the other 99% of you, building a website involves learning more information, researching a company to host it, hiring copywriters, and basically it can be a huge suck on your time resources. Hiring a company to build your website for you can save you a ton of time and headache so you can focus on doing what you need. 

Getting Customers

Whatever your business is, you’ll need customers to buy your products or services. You need to find customers and make sure that you convince them that your product or service is the one they should choose.

Using search engine optimization can help your website rise in the ranks of Google searches, placing you in front of your potential customers. This is another area where it may be wise to hire an expert to give you tips and help you create content to maximize your results. 

Burnout

You probably remember your first day of training for your first “real” job. You met 20 people, you learned how to clock in and out, you learned all about the company and HR procedures. You probably learned where to sit, and how to do several different tasks for your job. By the end of the day, which felt like it lasted an entire week, you were completely overwhelmed with information and ready to go home and take a nap to recover. 

Starting your business is a lot like that. You have a ton of decisions to make every day, and you feel the burden of knowing that if you make the wrong decision on a key item it could be the end of your dream. Burnout is a real threat to your business and to your mental health. Make sure you’re taking time to do things you enjoy and make yourself take some breaks. You do need to work on your business, but letting that become the focus of your life is a sure way to become burned out, stressed, and cynical.

Starting a business takes a lot of time, a lot of money, and a lot of thought. Let the experts handle some of these things for you so you can focus on what you’re good at – making your business better and thinking of ways to innovate and serve your customers well. Can you do everything yourself? Maybe. But be sure that you’re not sacrificing your mental health on the altar of doing it all. Outsourcing some of your needs might be just the lifeline you need and give you the extra energy for that final push to get your business off the ground.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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