As transparency becomes more and more vital in business, consumers often prefer businesses with values that align with their own beliefs and causes. Thus, the question that begs to be asked is: how can your business promote its values? Advocating for and supporting charitable organizations is one way, of course. A recent study shows that nearly nine out of ten consumers say they prefer to frequent businesses that donate to charities. Your business could also take a political stand. Having said that, this could be a bit of a risky move with the potential to alienate some of your customer base.
Fortunately, there is a myriad of ways to promote your business’s values other than giving to charity and getting political. Corporate Business Solutions recommend considering the following five ways to manifest your company values.
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Show your support of American workers and U.S. businesses
You can source American-made products from local and regional manufacturers and designers. You want to attract shoppers who care about buying American items by marking these products as “Made in America” with in-store signage, in your marketing materials, or online. Promote them on patriotic holidays such as the fourth of July or Memorial Day.
Manifest your support of your local community
Sponsor local youth or adult athletic teams, community events, or community organizations. Even something simple such as being an active member of your local Chamber of Commerce or Rotary club shows others that you care about the community where your business is located enough to get involved in making it a better place.
Show that you value the environment
Reduce your company’s carbon footprint. Buy recycled paper for your office, refill your printer ink cartridges instead of buying new ones, and buy energy-efficient equipment. Sell products that are created from repurposed or recycled materials, or manufactured in environmentally-sustainable ways. You might even want to hold a promotion encouraging customers to donate used clothing, used bedding, used housewares, or whatever is applicable to your business.
Show that you value your employees
Offer attractive salaries and generous benefits packages. Provide perks such as flex time, remote work, and other extras to keep your employees in good spirits. Highlight your employees on your website or in your marketing and give them credit for all of their hard work.
Embrace diversity
Make a conscious effort to hire people of all ethnicities, ages,and genders. That might require reaching outside your network of friends and colleagues, but the inclusiveness is worth the effort.
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