Using the right furniture in your office is important; not just because it looks good when customers walk in but for other reasons such as being comfortable and accessible for your employees and customers. Everyone likes walking into an office that is clean, neat, orderly and an office that has an attractive and comfortable appearance. […]
Find Your Inspiration: Best Social Media Campaigns of 2014
March 3, 2015 By Leave a Comment
As marketing campaigns have evolved from mildly to highly important during the 20th century, and as they are constantly adapting and changing every single day, it comes as no surprise that today, the most important media battles are waged on social media channels. With the rise of Myspace, Facebook, and especially Twitter and Linkedin, the […]
Artificially Intelligent? Race Tracks Face Strategic Business Decisions About Track Surfaces
March 2, 2015 By Leave a Comment
What do you do when you must make a multi-million dollar business decision based on conflicting information and competing interests that could affect thousands of people? In the case of Keeneland, a Thoroughbred racetrack in Lexington, Kentucky, management considered a range of stakeholders, stayed objective in the face of bias, and considered the long-range strategic […]
The Technology You Need to Start a Business
March 1, 2015 By Leave a Comment
It’s important to make smart decisions when implementing new business technology into any organization. Start-ups have the opportunity to select the best products, services and tools to help the company succeed in a technology-centric world. These five fundamental factors can help any organization leverage the technology needed to successfully operate a business. Data Security According […]
Quick & Efficient Business Valuation Techniques Every Entrepreneur Should Know
March 1, 2015 By 1 Comment
The language of business is largely couched in advertising, which makes it easier for a business owner to inflate the worth of her business when trying to sell it. Successful entrepreneurs, however, do not rely on advertising, and instead turn to tried-and-true business valuation methods to assess true worth. When employed correctly, these robustly revealing […]
