4 Tips for Brand Ambassador Success

A brand ambassador is someone who is hired by a company to bring attention and awareness to its brand. The brand ambassador represents the company in a positive manner and helps to increase the company’s sales by bringing awareness of a product or mission to the public. Celebrities such as Tiger Woods (Tag Heuer), John […]

Crafting an Effective Marketing Email – 6 Guiding Principles to Follow

Email marketing is still considered to be one of the sharpest tools in any marketer’s drawer.  The moment you set out to craft an effective marketing email, you need to pay close attention to every single detail. Your target market may have signed up for your email list to get something for free, and these […]

How to Ensure Your Company Letterhead Looks Professional

Do you own a small independent business? Are you looking to create your own letterhead? Do you want to make sure it looks professional, but don’t want to spend a fortune consulting with the pros? While there is nothing wrong with tackling a letterhead design on your own, there are a few key things you’ll […]

How to Boost Your Business Using Video Marketing

Video marketing is fast becoming the go-to method for marketers who are looking to boost business sales. You can see by the popularity of Facebook and the amount of video content posted on the site just how high the demand is for video. While marketers are not neglecting all other channels such as email, podcast, […]