A Beginner’s Guide To Marketing Funnel: Landing Pages That Convert

With numerous brands lining up in every market, competing for exposure and revenues, you need to know how a start-up company like you can keep up in the industry where everything seems to be competitive (read more). Eventually, having a premium quality product is not enough to gain customers. Everything in the digital market can be easily manipulated. How would they know you’re claiming the right words? All it takes is a customer’s trust and positive feedback. 

Moreover, how will you get their trust? 

Let them know you first. Probably you’ve now had an idea of what I am talking about. The success in every business depends on how loud you are in digital marketing. 

It not only relies on visually enticing ads, best packaging, and customer service, but it also depends on how you will prove your brand to them. In the sense that you should be picked as the business that will give them budget-friendly yet desirable products. 

Let me ask you, what makes your brand different?

In this post, we’re outlining how marketing funnels work and how to make your own landing page that converts.

Strategic Marketing Plan

Marketing plan

In today’s hyper-competitive digital market, clients can find an array of brands that may or may not offer the same thing. However, clients can find various products in similarity.

In the digital market, customers can instantly get the product to your cart and purchase it right away. It is a business’ job to convince them why they should pick your product. To say it bluntly, do you offer better deals?

That’s where the customers’ feedback comes in. Clients can make digital reviews or testimonies that other prospective buyers will rely upon. But first, where are you going to get your first clients to give you positive feedback?

Have you ever heard of a Marketing Funnel?

As the name says, a marketing funnel is a “funnel” wherein you will analyze your customers on how they think and what they do at any point of the buying process. It will help you invest in correct marketing activities and platforms, generate the most appropriate messages in each stage and make more leads to be a paying customer. 

It consists of four main stages:

  1. Awareness

It is the topmost stage where there are still no paying customers. Nevertheless, it is the part where you should generate leads to acknowledging that your brand is existing. Thus, when you’re trying to gain awareness from other people, this is the stage where your marketing is placed. 

You have to make the attention of prospective customers take a look at your brand. Attract them. Your goal in this stage is to create content, advertising ads, set-up an appealing site, or anything that can entice your potential customers.

You’re just starting, so don’t lose hope when you were not getting their attention when you released your products or market. All it takes is you have to be loud in this competitive industry. 

How to make potential clients aware that your brand is existing?

  • Your content should be comprehensive
  • Give a more detailed description of your brand
  • Present your product as the solution for their concerns
  • Show your expertise in the industry
  • Make your content show your company’s values
  • Make it informative and beneficial for their knowledge
  1. Interest

As you get the leads on the last stage, awareness, you’ll be able to reach this stage. Yes, they already know your brand. But, how will you get them? Aside from campaigns, try landing pages that convert. Your prospect would probably still in the search about your brand, and you can put links that will directly switch the page as an opportunity to make them decide to purchase from you.

Whether you’re a veteran or just starting, you must know the importance of a marketing funnel—one of the basic concepts to understand how vital this aspect is to learn how to make your landing pages. 

As mentioned earlier, potential buyers can find these links on various social media platforms. But to start with, start getting their email by offering great deals. Then, send them the link that will make them decide on you. 

  1. Decision

It is the stage where the niche is on answering their detailed questions. For example, they might ask more about the product, object about the price, and other queries. 

Furthermore, in this stage, they are already decided on whether to purchase or not. But don’t be too sure, as they might change their minds. We’ll never know. So get your best offers, and negotiate with them. 

It is because probably you’re not the only brand in their minds. For instance, there might be three of you in their options. So the opportunity will land on the brand that will give them satisfaction in offering what’s the best. 

The offer could be a free shipping fee, a discount code, or even a bonus product. Most brands have tactics of having them a discount code in the next purchase after trying once. Think wisely; that will benefit both the brand and the potential customer.

  1. Action

If they have purchased from your brand, then it is a successful transaction! You have finally gained a client. However, it doesn’t stop there. It isn’t a wrap, and you still have to make sure that they will be a satisfied customer who keeps coming back to your brand. Not because of complaints, but because of fulfillment. 

Although they’ve purchased from you, you still have to accommodate their concerns, such as through product guides or clarifying their inquiries. 

If they have not been satisfied, compensate them. There are lots of ways that can still make them at ease (link: https://www.mindtools.com/pages/article/unhappy-customers.htm).

Business is complicated and definitely, not a smooth-sailing ride. Moreover, it isn’t just talking about products. Digital marketing plays a huge role in E-commerce. One thing to try in making your marketing funnel successful is to create your own landing pages.  

What Are Landing Pages?

landing pages

A landing page is a discrete website in digital marketing explicitly designed for a marketing or advertisement campaign. It is where potential clients can click, and they will “land” on the page instantly after one click away to a link. Prospective clients can find these links in a sent email, articles, and various social media platforms such as Google, Bing, Facebook, Instagram, Twitter, Pinterest, etc. Anything that potential buyers can find on the World Wide Web, you can put landing pages to reach more people. 

What Is Conversion?

A conversion arises when a visitor on your landing page completes the goal your brand is aiming for, such as filling out a form, signing up for an email newsletter, or making a purchase in your business. 

What Are Conversion Rates?

These are the percentage of the people who did an action after clicking the page, such as signing up or filling up the form within reach of the landing page. 

For example, 100 people have landed on your page, and 5 out of 100 made an action. The conversion rate is 5%.

What Should Be Your Goal?

Although the purpose is to gain leads, your brand must fulfill some goals before reaching the target. These are the following:

  • Online sales
  • Sign-ups
  • Form Completion

How will you get their attention? Truth be told, only 2 out of 10 will get to read the entire thing.

Here’s how you can make your land page eye-catching.


It is the first thing that viewers will see. Probably, it might be the reason why your viewers will either read the entire content or close the tab. Make it interesting, and it should give a brief idea of what the product is all about. 


Make it appealing yet informative. 99% of the pieces of information remembered by our brain are all visual, and the rest are spread out. Other than that, images can be appealing as they may use specific fonts or designs that may catch viewers’ heed.


Make your content’s niche is only about your brand and the product. Outline the company’s objectives and benefits. Moreover, emphasize the latter. It is crucial to let them know how your product can help them. Focus on the benefits rather than descriptions.

Tell them, how would your product be enough to solve their problems? How will your product fill in the gap?


Keep it simple yet comprehensive. Your brand’s objectives are there, the benefits or advantages, details, offers, etc. Make sure not to put any other links that may insist them go to another site. Always be specific. It is a standalone webpage so secure that they will center their attention on that page alone. 

Get your brand secured the moment you start and begin with marketing. Try creating your own with a step by step guide to creating a squeeze page to gain your leads too. Thus, enjoy revenue sales without spending too much on ads.


Setting up a business alone can be already difficult. How much more in gaining customers that will trust you if you’re just starting? Keep up and start learning digital marketing basics to experience the landing pages that will help you convert to earnings, plus loyal customers!

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.