Having a business communication degree under your belt can allow you to choose from a wide range of entry-level jobs in the business sector. It equips students with the necessary knowledge and skills that are required to understand business functions across all departments. Graduates of the Bachelors of Arts in Business Communications efficiently trains students on the methods of communication and media to land jobs in the relevant fields of careers, such as:
- Professional writing;
- Journalism;
- Public relations;
- Communications;
- Advertising.
Here are a few potential career options with a BA in business communication:
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Business Executive
They are responsible for establishing corporate goals, policies and procedures within organisations. Their financial responsibilities include overseeing an organisation’s financial and budgeting activities and analysing financial statements and sales reports. Business executives also specialise in negotiating contracts with suppliers, distributes and retail stores.
Human Relations Manager
They generally engage in developing policies and coordinating human resources activities, such as:
- Employment;
- Compensation;
- Labour relations;
- Benefits;
- Training;
- Employee services.
They are responsible for analysing salary reports to determine competitive compensation plan and responding to inquiries regarding policies, procedures and programmes. Human relations manager also coordinates with management training, which involves interviewing, hiring, terminating and promoting.
Public Relations Manager
These professionals work to create and maintain a favourable public image for their employers and clients. They communicate programs and accomplishments or point of view of their organisation by:
- Fielding media questions;
- Pitching stories to the media;
- Preparing media kits;
- Organising press conferences;
- Developing advertising and marketing communications material;
- Writing speeches for organisational leaders;
- Preparing articles for corporate newsletters.
Marketing Executive
The regular duties of a marketing executive depends on the type and size of the organisation or sector that are working for. Also known as marketing officers or marketing coordinators, their main focus is to sell products and services or raise awareness regarding issues that can affect the public. Marketing executives are typically involved in activities like:
- Promoting services, products, events or campaigns;
- Planning and organising events;
- Sponsorship;
- Advertising;
- Public relations and research.
Advertising Executive
Their primary role is to liaise with clients and agency staff during the promotion of advertising campaigns and coordinating associated work. They engage in consulting clients about campaign requirements, presenting campaign pitches and costs to clients and delegating proposals to the media team. Advertising executives specialise in commercial awareness and advanced communication skills and are typically hired by advertising agencies or by large companies to work for their advertising departments.
The Bachelor of Arts in Business Communication (BA) is a multidisciplinary program that educates students to evaluate and integrate all types of business communication operations. Students gain expertise in demonstrating research mythologies and applying communication techniques to business problems.
If you are interested to develop your knowledge of media, cultural studies and business, a bachelors program in business communication can be the right choice for you.
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