8 Steps to efficient Website Traffic Management

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Gone are the days when the word “traffic” signified only the rush of vehicles and pedestrians on road. With the recent internet revolution and growth of users-oriented website system, the term “web traffic” is on the rise as well. Web traffic refers to the flow and amount of data sent and received by the visitors who brose through a website. We traffic is measured by keeping an account of the number of visitors and number of web pages visited and searched by them. Web traffic management falls directly within the web analytics process which is a behavioral evaluation of the visitors/audience psyche according to the types of websites visited by them.

Website traffic management is extremely significant to quantify the website impact, reach, identify security and bandwidth allocation problems and increase viewership. More competent is the website traffic management, more is the website efficiency. Most of the website traffic management is done through SEO, where search engines control the traffic flow and improve the site’s rankings in keyword search results. Here are the essential steps to make Website Traffic Management more efficient for a digital marketing or social media marketing organization.

1) Utilize SEO techniques: using SEO for website traffic management with the help of search engines has numerous benefits. SEO helps the website to improve its rankings in user’s search thus a higher ranking leads to a greater web traffic and vice versa. A simple keyword search enables the users to be connected to the web server and the traffic inflow expands.

2) Incorporate limited access mechanism: A website acts like a portal to a company’s inside mechanism. It is the channel of selected inflow and outflow of data being controlled by authorized personnel. A free and unhindered access to the site can lead to the entire collapse of the company’s credibility and all important and confidential matters can be leaked out. Hence web traffic management must include the limited access mechanism in which only skilled and authorized recruits are permitted to operate and manage a website and control the web traffic.

3) Traffic shaping: Traffic shaping categorizes under traffic policing. The prime aim for any website is to increase traffic that will subsequently increase its reach, popularity and yield. However, at times excess traffic can be a major setback as it can lead to server collapse and web traffic routes being tangled. In that case traffic shaping comes handy. It allows the bandwidth packets to get delayed that minimizes the unnecessary queue in web traffic and boosts the page loading speed

4) Traffic measuring: Traffic measuring helps in evaluating the type, amount and attitudes of the viewers who visit and follow the website. Different traffic monitoring tools like NetFlow or FireBeast helps in managing network inconsistency and bandwidth allocation.

5) System Management tool: System management tool enables to monitor and improve performance of the website server and along with the resource management tool it helps in adjusting the system capacity and resource allotment.

6) Inclusion of backlinks in the website: Sharing and exchanging active links on the site is a chief element of website management. The more is the trading and exchange links, more is the scope of web traffic being attracted to the website. The links provided should be original and accurate. Links in the form of banner and pop-up advertisement and hosted content also form a considerable part of website management. Unaccredited copy pasting links and content from other websites will only bring down the corporate identity of the website and heavily mar its credibility.

7) Efficient password protection for websites: An efficient password protection system is a central constraint for effectual website management. This system minimizes the risk of being spammed and other server attacks. A secure and multi-step security protected password protection retains the privacy of the website and eliminate the redundant traffic overload.

8) Increase linkage to social media: Social media is the place where the bulk of internet users makes their virtual presence known and post and shares web content to boost interaction with other users. A important website management tool is to link one’s website to all the available social networking sites namely Facebook, Twitter, Google +, Youtube, LinkedIn, etc. This allows the web content to be more users friendly and the reach of the website to different community of users increases many fold.

About Mohit Tater

Mohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.

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