Archives for December 2018

AirGMS Vacation Rental Software Review

When you are busy building a short-term rental business, the different daily tasks that shout for your attention all at once can become overwhelming. To help with the daily management of your short-term rentals, vacation rental software has proven to be quite handy for many hosts. One such software solution is AirGMS. What is AirGMS? […]

The Future of E-Commerce: Omnichannel Marketing

When e-commerce companies first appeared on the modern business landscape, they were a disruptive force, sending shock waves through the world of traditional brick and mortar retail. Over time, the world came to understand the power of online retailing, and it became a permanent fixture of modern business. This onslaught forced traditional retailers to re-evaluate […]

Making Sense of the HITRUST Certification Process

The healthcare sector handles protected health information (PHI) and electronic PHI (ePHI) that should be guarded from unauthorized access. As such, it’s crucial that healthcare organizations and their business associates institute measures to uphold the confidentiality and integrity of their data. Your organization will achieve this by complying with the Health Insurance Portability and Accountability […]

4 Tips to Securing Your Business’s Profitability

Right off the bat, entrepreneurs want to expand their businesses in an increasingly competitive market. But even though technology continues to evolve, the main barriers to sustainability remain. For most of them, it has a lot to do with keeping a business as profitable as possible. Along these lines, it’s important for business owners to […]

7 Ways To Find Your Target Audience Online

You have set up your social media pages for your online marketing and you need to drive your target audience to your social pages. Finding your target audience requires you to put yourself in their shoes, understand what it is they need and be the solution provider.  People want a solution, not a product. We […]