Archives for August 2018

3 Effective Fundamental Strategies for Better SEO

Search engine optimization is a critical aspect of a business’ online marketing campaign. It goes without saying that often webmasters get tempted with the latest SEO trends in order to help their website reach the top positions in the search engine rankings. Apart from applying mobile first, using structured data to optimizing your site for […]

The Road To Continuous Compliance

You have to continuously comply with industry standards to attain absolute governance of security controls. Compliance, therefore, must not be an act of a single moment. Today, numerous technologies enable companies to continuously check security needs without relying on the annual audits. What is continuous compliance? When reviewing the data environment and its controls, continuous […]

Asset Manager’s Guide To SOC1 Compliance

In the IT space, the typical manager ensures both long-term and daily strategic management of the hardware and software belonging to the company.  Aside from that, the manager must also cultivate relationships with service organizations, especially those whose control environment accentuates the company’s already established risk assessment. SOC1 Compliance for Asset Managers What is the […]

Different Types of Health Insurance Plans available in India

The escalating cost of the medical treatment should ideally translate into more people purchasing health insurance plans. However, on the contrary, most of us have not medically insured ourselves. This is why about 70% plus medical expenses are self-funded. People hesitate in buying health insurance citing the high cost of premiums. Yet, on a closer […]

5 Lead Generation Lessons for B2B Startups

Selling to businesses is hard, and slow. When you have a B2B startup, you can pick from two models: hunting for sales or farming them. To farm is simply to handle the leads that come in via a well-built marketing funnel. We call it inbound marketing. But how can you achieve a well-functioning lead generation […]