What Is Small Business Software And Do I Need It?

The market may be ultra-competitive these days, which can scare off aspiring entrepreneurs from building their dream venture. Nonetheless, the 21st century is perhaps the best time to sell products and services primarily because of the technologies available to support and assist the humble business owner in being successful.

Whether you want to start a side hustle or dive into business full-time, you need to plan the steps you need to take—not just to get your company off the ground but also to make it soar to new heights in the future. You must lay out a strong foundation for your future empire by maximizing small business software that will allow your brand to grow.

What Is Small Business Software And Do I Need It

What is small business software?

Small business software pertains to specialized digital tools that automate some of the processes involved in running an enterprise. They’re useful for all departments and across all industries.

Communication is a vital part of business that has benefited from today’s generation of technological tools. At least 79% of small enterprises use applications to reach out to suppliers and customers. It’s also crucial to maximize communication software to improve workflow within your organization.

Here are the other processes that can take advantage of automation through small business software:

1. Accounting

While accounting is an integral part of any enterprise, it can be tedious and time consuming for your employees. This type of software must help you monitor your cash flow and expenditure. Moreover, it should also aid you in filing taxes, payroll, and other business data.

2. Project management

A project management tool can improve how you organize complex projects by creating specific segments. Through this software, your employees will know which tasks are assigned to them while, at the same time, allowing them to see a comprehensive view of the project.

It’s best to find small business tools that are created specifically for your industry. For instance, Jobber’s field service software for small plumbing business enables these businesses to keep track of every job through its dispatching management system. It eliminates the need to worry about conflicts in scheduling for your employees.

3. Customer relationship management

The way that a business cultivates its relationship with its customers plays a significant role in its success. A customer relationship management (CRM) software will serve as a centralized location for all of your buyer’s data, from their personal information to records of their interactions with your company. Through these insights, you can personalize your communication with them and boost their experience.

Additionally, you also have a myriad of options when reaching out to customers, all while keeping track of interactions in one app. You could also connect with customers instantly through email, social media, and your blog.

4. IT

Of course, your IT department would be utilizing their own software as well. One of the crucial tools that they should have is a website builder app. A well-optimized site can help improve your lead generation campaign which would bring in more potential customers to your domain and allow you to market to them directly.

5. Sales and Marketing

Sales and marketing go hand in hand. The latter finds leads and nurtures them until they’re ready to purchase your products and services. Sales representatives would then reach out to them to complete the transaction. These types of apps can help you maximize your marketing budget while improving your sales conversion.

Why Do Small Businesses Need It?

These are the three reasons you need to invest in small business software:

1. Save on hiring costs

Posting job ads, screening résumés, conducting interviews, onboarding, and training all contribute to the hefty cost of hiring a new employee. Small business software can help you simplify this by automating some tasks, which in turn, allows you to maximize your current workforce.

2. Improve productivity

Today’s technology has become so sophisticated with artificial intelligence (AI) and machine learning capabilities. More than automating boring and repetitive tasks, small business software these days can actually streamline processes by themselves as long as you set the appropriate parameters. This improves productivity for your human workers and enables them to focus on tasks that require critical thinking.

3. Boost transparency

Transparency is the best way for companies to earn consumer trust. By using small business software, like those for order tracking and purchase history monitoring, you provide valuable insights to your customers about their buying behavior. This level of proactivity can gain their favor and foster loyalty.


Small businesses must invest in specialized digital tools to streamline their operations. It benefits both you as the owner as well as your employees and customers. Make sure to look for software that can cater to your needs and preferences.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.