Top MICA Sales and Marketing Courses for Beginners

Mudra Institute of Communications, Ahmedabad (MICA) is one of India’s leading institutes in management. The NBA (National Board of Accreditation) and other prestigious accreditations, an industry-relevant curriculum, top-notch faculty, and a global alumni network ensure that students receive a world-class education. 

MICA offers several online management courses to freshers and working professionals. This article will highlight the institute’s top sales and marketing courses.

Strategic Brand Management and Communications

MICA offers a 28-week-long sales and marketing course to help freshers and working professionals delve deeper into the sales and marketing industry and elevate customers’ brand experience and engagement. It includes live masterclasses by MICA faculty, live sessions with industry experts, video lectures, on-campus immersion, hands-on activities, and a capstone project to provide candidates with flexible learning and the opportunity to apply those learnings in the workplace.

The following are the learning outcomes of the programme:

  • Create effective integrated communication strategies, crucial brand management metrics, and brand positioning.
  • Understand current and future trends in branding and public relations, which are critical for brand evolution and growth.
  • Gain knowledge of essential brand communication channels and a comprehensive set of brand elements required for brand success.
  • Learn how to create a winning brand strategy and how to activate the brand in a competitive market.

Post-graduate Certificate in Sales & Marketing Communication

MICA’s sales and marketing course is a specialized programme for professionals who want to gain fundamental knowledge, skills, and frameworks needed to manage effective and integrated sales and marketing communication strategies. During the nine-month training programme, candidates learn through interactive exercises, real-world business case studies, a capstone project, networking opportunities, and live online lectures with top professors.

The following are the learning outcomes of the programme:

  • Learn to analyze and assess evolving market dynamics.
  • Understand the best ways to integrate strategic marketing, sales, and communication efforts into the larger business strategy.
  • Explore the frameworks and tools required to improve decision-making skills.
  • Learn how to build and manage efficient sales and marketing teams.
  • Understand how to execute sales, marketing, and communication activities, including the nuances, challenges, and implementation methods.

Advanced Certificate Programme in Strategic Brand Management and Public Relations

This 6-month sales and marketing course offered by MICA aims to teach professionals about the critical framework and effective brand strategies needed to improve marketing and communication models and drive meaningful brand-building outcomes. The training programme, which includes online lectures, quizzes, discussion forums, and more, offers tremendous opportunities for professionals by helping them gain technical knowledge and strategic skills to promote their brand and elevate customers’ brand experience and engagement.

The following are the learning outcomes of the programme:

  • Develop successful integrated communication strategies and critical brand management metrics.
  • Learn how to create a winning brand plan and how to activate the brand in a competitive marketplace.
  • Understand the various aspects of public relations and crisis management. And comprehend how they are interconnected.
  • Learn the fundamentals of stakeholder management and brand portfolio management.


MICA’s best sales and marketing courses are listed above. These courses provide a wealth of knowledge and resources to help you succeed in the sales and marketing industry. Choose the course that best meets your requirements and get started on your career today!