Leverage Technology to Build Your Target Audience  

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Regardless of how small or large your business is, customers are the ones who determine its growth. They bring you revenue by purchasing your services or products. If it weren’t for your customers, you wouldn’t be able to generate any sales. Put simply, your customers are at the core of your business. As such, one of your main goals in your venture is to reach a large audience, and the best way to do that is through marketing. This means finding effective methods to promote your services and products, naturally increasing your visibility.

Nowadays, it’s easier than ever to connect with the right audience, and it’s all thanks to the Internet. By leveraging technology, you can quickly get to your customers. That being said, here are 7 strategies that you can use to promote your business and reach your target audience.

Create a mobile-optimised website

If you’re a business owner, you likely know that you can’t become visible unless you build a website first. However, what may not be so clear is the importance of optimising it for mobile. Smartphones are indispensable in modern life, and while they are mainly used for communication, people also consider them a convenient way to shop online or look for information.

Mobile phones are portable and flexible, which is why many consumers go on websites to purchase what they need. Hence, smartphone technology should be a part of your business marketing strategies, as it facilitates engagement with your customers. Moreover, mobile phone optimisation also impacts your website ranking. Search engine tools check whether a site is mobile-friendly before ranking it. So, optimising your site for smartphones will make it more visible to consumers, helping you build a larger target audience.

Use email marketing

You can also reach your audience through email marketing, as this promotional strategy allows you to connect with clients in your email list and educate them about your venture. Email marketing has many benefits, one of which is the opportunity to send targeted messages. In other words, you can tailor the messages you send to your customers.

Plus, you can easily measure email marketing campaigns if you use the right software, as it enables you to check how many customers opened your messages. Doing this will help you determine the changes you should make to enhance your marketing strategy. Email marketing is also an efficient way to share your messages, as subscribers can forward them to their acquaintances. This can help you reach a larger audience through referrals.

Adopt virtual and augmented reality

Virtual and augmented reality are both revolutionary technologies that are now disrupting businesses. These tech innovations create an environment that resembles the real world through the sound and visual elements they use. This feature makes them an excellent method to connect with your customers because they can view your products like they would in the physical world.

Virtual and augmented reality can improve your customers’ experience by providing information about the product’s features, which can help them decide whether they want to purchase it.

Collaborate with influencers

Influencers are a popular trend in the business world. These social media personalities have a solid online presence, so collaborating with them is an efficient way to promote your venture. Since they have an established audience, influencers can help you boost your business’s visibility. Understanding your audiences is crucial when promoting a business, and influencers already know what their customers want. Therefore, they can help you generate more sales, as they have developed relationships with their followers and can easily influence their purchasing decisions.

There are many influencers out there, but that doesn’t mean they are all suitable for your venture. You should look for someone who knows your industry well and is experienced in promoting services and products.

Consider live chat applications

Customers are constantly busy and have to check many things off their to-do lists. As such, they are likely to make an inquiry on your store rapidly and then return to their responsibilities. This is why you should include live chat applications in your business systems. They are basically communication tools or software that you can use to communicate with your customers in real time.

Live chat applications allow you to start a conversation with people who visit your store, enhancing engagement on your website, and helping you keep in touch with customers.

Use voice search technology

Voice search is a technology that allows your website visitors to look for information via recording. Using voice search software has multiple benefits for your business. One of the most significant ones is that it helps you connect with customers worldwide. Thus, you can reach an audience who doesn’t speak your language, as this technology accommodates nearly all the globally spoken languages.

Voice search allows you to tailor customers’ journeys, as you can learn a lot about them from how they sound. For instance, you can figure out whether they are male or female, as well as their age. This data can help you create a personalised shopping experience to ensure your customers will come back for more in the future.

Make the most of social media platforms

Nowadays, Internet users spend a lot of their time on social media. They use the platforms for different purposes, like connecting with people or sharing information. Plus, some of them also turn to social media to look for certain products and services. Thus, including social platforms in your marketing strategy is always a safe bet, as it allows you to enhance business awareness to a large audience.

However, it’s not enough to just create an account; you have to publish useful, high-quality content that brings value to customers. Your content can range from images and videos to articles and eBooks. It’s also helpful to use targeted keywords when posting content on social media, as this will boost your visibility on the platforms. Simply put, leveraging social media is an excellent way to generate organic traffic and expand your target audience.

The bottom line

Your target audience is the key to your business’ success, as they are the ones who bring you profit. Luckily, technology has evolved significantly in the past years, making it easier for business owners to gain more visibility. It all comes down to using these tools to your best advantage and letting the world know about your venture and what you have to offer.

About Carson Derrow

My name is Carson Derrow I'm an entrepreneur, professional blogger, and marketer from Arkansas. I've been writing for startups and small businesses since 2012. I share the latest business news, tools, resources, and marketing tips to help startups and small businesses to grow their business.